Research On Digital Transformation Path Of Automobile Manufacturing Enterprises

In recent years,with the rapid development of information technologies such as Mobile Internet,5G,Internet of Things,artificial intelligence,cloud computing,big data,and blockchain,the development of the digital economy has been vigorously promoted.Under the wave of the digital economy,a common pressing issue faced by enterprises is digital transformation.Traditional automobile manufacturing enterprises are different from Internet companies.Automobile manufacturing enterprises are affected by factors such as their production and manufacturing process,supply chain,business model,organizational structure,and corporate culture.There will be more difficulties and challenges in the process of digital transformation.In addition,with the rapid economic development and the increasing number of automobiles,the accompanying problems such as energy shortage,environmental problems,traffic congestion,and traffic safety have become increasingly prominent.At present,the automobile industry is accelerating its development in the direction of the new four modernizations(electrification,networking,intelligence,and sharing).The only way to go with the Four Modernizations for automobile manufacture enterprises is the digital transformation.In the digital age,the needs of consumers are becoming more and more personalized.In order to meet the personalized needs of customers,automobile manufacture enterprises need to transform from the previous"product-centric" to "user-centric",that is the transformation from B2C to C2B.Through the analysis and research of this paper,the implementation path of GAC Group’s digital transformation is summarized as:"Digitalization of R&D design(Use Trumpchi,a big data platform,mining and analyzing the voices of users on the Internet,integrating user demands at the beginning of product design,creating more Products that meet the needs of users)-->digitalization of production and manufacturing(digital intelligent and flexible production and manufacturing,reducing costs and increasing efficiency,realizing mass customized production,and meeting the personalized customization needs of customers)-->digitalization of products(produce intelligent and networked cars,meet the needs of users’intelligent digital life)-->service digitalization(provide digital car purchase,usage,maintenance,after-sales and other full life cycle services to improve users’ service experience)-->intelligent mobile travel service providers(through digitalization products and services,ultimately transform from an automobile manufacture enterprises to an intelligent mobility service provider)."In general,GAC Group’s digital transformation is centered on user experience.Through R&D design,manufacturing,and digitalization of products and services,GAC Group provides users with personalized and customized car purchase services,digital car usage and maintenance.It enhances the user’s sense of participation,greatly improves the user experience,and enhances the core competitiveness of the enterprise.The digital transformation of GAC Group provides an effective digital transformation path practice for automobile manufacture enterprises and has certain reference value for the digital transformation of automobile manufacture enterprises.