Research On Multi-sensory Experience Of Featured Town WenChuang Products

Since ancient times,calabash has been widely planted in various regions of China.Its unique fresh taste and cute appearance have auspicious meanings and are used as various daily products loved and enjoyed by people.Calabash Hut Small Town,located in Baodi District,Tianjin,is one of the important birthplaces of Chinese calabash culture.Its standard calabash is a creative product design with multi-sensory experience on the basis of calabash culture.Calabash Hut Small Town has a long history of planting and using calabash,and has become a place for inheritance and development of calabash crafts represented by standard calabash.Calabash Hut standard calabash craftsmanship was listed in the fourth batch of Tianjin Non-material Cultural Heritage List in 2019.With joint efforts of the government and inheritor,in June 2021,calabash making craftsmanship(Tianjin Calabash Making Craftsmanship)was listed in the national-level non-material cultural heritage representative project list.The standard calabash craftsmanship of the small town has a history of more than a hundred years of inheritance.Under the leadership of Mr.Zhao Wei,it has a relatively complete system of inheritance,combining traditional calabash craftsmanship with modern technology,including calabash planting,standard calabash craftsmanship,carving and branding technology,as well as the invented calabash branding machine,standard calabash mold,calabash catering cultural and creative products and so on.This makes the traditional non-material cultural heritage of Calabash Hut Small Town deeply loved by calabash enthusiasts and tourists.This article is written from the perspective of multi-sensory experience,with five chapters.Through the analysis of chart data,suggestions for optimizing the design of cultural and creative products in the small town are proposed,to reflect the value-perception scenario experience of cultural and creative products.In Chapter One,the author mainly combs the cultural tourism background of the research,the policy support for the special town,and understands the needs of consumers under the background of big tourism.In Chapter Two,the author conducts research and draws up the "Five Senses + Six Emotions" three-dimensional statistical data of five other special towns.Then,the author selects the outstanding sensory cultural and creative product designs for the analysis.Chapter Three is one of the key chapters of this article.Through the analysis of the current situation of Calabash Hut Small Town,the inheritors and their stories of inheritance and the current situation of cultural and creative products,the author constructs the cultural and creative design concept of the small town,which lays the foundation for the subsequent proposal of multi-sensory experience suitable for cultural and creative product design in the small town.Chapter Four is also one of the key chapters of this article.Through the analysis of the performance of cultural and creative products in the small town in the five-sense design,the author establishes the evaluation value system of the special town’s cultural and creative product design.Using case studies of research,the author proposes suggestions and methods to optimize the shortcomings of the small town’s cultural and creative products.In Chapter Five,based on a large number of sensory cultural and creative designs and the "Five Senses +Six Emotions" data analysis,the author proposes the innovative direction of multi-sensory design for cultural and creative products in Calabash Hut Small Town that meets two or more senses,as well as the future development trend.This study expands the research direction of the calabash culture of Calabash Hut in cultural and creative products to some extent.