Design Application Of Qijiang Peasant Print Visual Elements In Tourism Culture And Creatio

Peasant prints are a kind of folk culture produced based on peasant groups,and are folk art created by the working people’s feelings about life and yearning for a better life.Qijiang peasant prints originating from the southwest region have a certain influence on Chinese peasant prints due to their distinct regional characteristics and unique visual experience,and also provide more possibilities for the development and innovation of tourism culture and creativity.The first chapter: The full text summary analysis includes the background,research significance,research content and methods of the project research,and project innovation research.Chapter II: Current Status of Theoretical Research at Home and Abroad.The third chapter: Overview of Qijiang Prints and Analysis of Visual Elements of Qijiang Farmers’ Prints,and summarizes the characteristics of the visual elements of Qijiang Farmers’ Prints and Qijiang Peasant Prints.Chapter 4: Analysis of design elements of tourism cultural and creative products,introduces tourism cultural and creative products from the concept and product attributes of tourism cultural and creative products,and then analyzes the application status of tourism cultural and creative products from tourism cultural and creative product design cases.Chapter 5: Application of Qijiang Farmers’ Printmaking Tourism Cultural and Creative Design,aiming at the analysis of the correlation between Qijiang Farmers’ Printmaking Cultural Elements and Tourism Cultural and Creative Product Design,and the current situation of Qijiang Printmaking Tourism Cultural and Creative Product Design,this paper proposes the creative method of Qijiang Farmers’ Printmaking Tourism Cultural and Creative Design.Chapter 6: Practice of Qijiang Farmers’ Printmaking Tourism Cultural and Creative Products.Through the extraction of the visual elements of Qijiang farmers’ prints,combined with the redesign of Qijiang cultural tourism elements,the creative design of tourism culture is applied to the design,and the creation is carried out from the two aspects of illustration design and tourism cultural and creative product design,and the sales channels of the products are summarized.Chapter VII: Summary.This thesis makes a specific analysis of the visual elements of Qijiang peasant prints in the application of tourism cultural and creative design.Taking Qijiang tourism resources,Qijiang culture and Qijiang folk customs as the starting point,analyzing its cultural content as the possibility of bearing,and then using the visual elements of peasant printmaking as a form of expression combined with modern digital painting techniques,so that culture and culture can be integrated,tradition and modernity collide,and a new vision can be realized,so as to achieve the dissemination and inheritance of Qijiang culture.Through the cross-border combination of Tiffany dyed glass and crystal glue,cultural and creative products and traditional culture,modern aesthetic products carrying traditional culture are produced,and the cross-border integration and innovation of traditional culture and modern technology are realized.While providing economic value for Qijiang tourism cultural and creative products,it can also spread Qijiang culture,improve the influence of Qijiang cultural inheritance,and provide more possibilities for displaying Qijiang’s unique regional culture and inheriting diverse folk culture.To a certain extent,it can also improve the cultural competitiveness of the tourism industry and promote the charm of the city.