Design Exploration Of Zhuxianzhen Woodcut New Year Elements In Cultural And Creative Products

New Year pictures that originated in Han,developed in the Tang and Song dynasties,and prevailed in the Ming and Qing Dynasties have always been an important way for Chinese people to express their emotional meaning.The Zhuxianzhen woodcut new year pictures contain the folk customs of the Central Plains,convey the charm of traditional art,and carry people's vision of a better life.Nowadays,the custom of posting new year pictures to express wishes has gradually departed from public life,and traditional new year pictures have gradually lost their market in terms of use functions.With more and more calls for inheriting traditional culture,how can Zhuxianzhen New Year's paintings carrying the folk customs of the Central Plains culture be re-entered into public life? How to win the trust of young people?First,by visiting Zhuxian Town and interviewing non-genetic inheritors,compared with other cases of traditional Chinese New Year paintings through cultural and creative recovery,I conducted research and analysis on product design,consumer groups,and market status of traditional cultural product markets.Some status quo and existing problems lay the foundation for subsequent design feasibility.Secondly,through research,selected representative Zhuxianzhen New Year's painting patterns:Door God,Zhong Yan,Caishen King of Cai,etc.,to conduct background allegorical research,aesthetic color,material technology research,deconstruct and reorganize the selected New Year's painting elements.Based on the current situation of thedevelopment of local new year's cultural and creative products,visually convey the knowledge learned,and design and conceive of the woodcut new year's cultural and creative products in Zhuxian Town.Finally,based on the feasibility of the design,combined with the market status of the survey and the preferences of consumer groups,design product types that meet consumers 'aesthetic,functional,and cultural spiritual needs for cultural and creative product purchases: such as daily life shirts,Hats,eye masks,cushions,blankets and other products;learning stationery notebooks,bookmarks,hand-painted,puzzles and other products;decorative mobile phone cases,pendants,bags,decorative painting,eye shadow tray and other products designed for Zhuxianzhen The cultural and creative product design of New Year paintings provides market vitality.This article explores cultural and creative product design through the combination of theory and practice.It is hoped that the product will inherit the artistic charm of Zhuxianzhen New Year's paintings and evoke people's emotional memory of traditional New Year's paintings,thus forming a good cultural influence and developing in a better direction.