Research On The Application Of Jinhua Regional Cultural Elements In The Design Of Tourism Cultural And Creative Products Of "Yigu" Guzi City

This paper mainly studies on the application of Jinhua regional cultural elements in the design of tourism cultural and creative products of "Yigu" Guzi City.With the booming of the tourism industry in recent years,tourism cultural products,the important carrier of spreading tourism culture,plays a role to some degree in the dissemination and development of regional cultural elements.This paper emphasizes the design on Jinhua regional cultural elements.By sorting out and classifying the regional cultural elements in the preliminary research,extracting the representative cultural elements,and exploring the design forms,its individualized interpretation is decoded to find out the joint points between tradition and modernity.And the tourism cultural and creative products with Jinhua regional cultural elements features are designed to drive the local economy development and make a difference to the inheritance and promotion of the local culture,bringing about the unity of economic benefits and social benefits.The first chapter is the introduction,which elaborates the origin and significance of Jinhua regional cultural elements used in the design of tourism cultural and creative products of "Yigu" Guzi City.It researches on the current situation and relevant theories at home and abroad,builds a clear framework and content,and discusses the research methods and innovations of this paper.The second chapter carries out field research,summarizes and sorts out Jinhua regional cultural elements,and describes the artistic characteristics of Jinhua regional cultural elements in a more comprehensive approach,providing reliable basis for later case design.It also sketches out the design of tourism cultural and creative products in "Yigu" Guzi City,and makes a deep analysis on the relationship between them.The third chapter,as the core of this paper,fully discusses the application of Jinhua regional cultural elements in the design of tourism cultural and creative products of "Yigu" Guzi City.It mainly explains the extraction and transition of cultural landscape elements,the inheritance and occurrence of folk craft elements,and the expansion and reference of folk culture elements in the design of tourism cultural and creative products.The fourth chapter expounds the value of Jinhua regional cultural elements in the design of tourism cultural and creative products of "Yigu" Guzi City in the perspectives of aesthetic value,cultural value and business value.Chapter five is the conclusion and prospect of this paper.By such means like collecting and consulting the relevant literature,as well as carrying out field research and case analysis in Jinhua Guzi City,this paper makes a contrastive analysis on consumers’ demands with the help of questionnaires,presenting the questionnaire results by charts,and constructing sketches and color analysis diagrams with typical regional cultural elements with the assistance of detailed data,which provides material library for the design of tourism cultural and creative products.This paper also decodes,summarize and sorts out the artistic characteristics of Jinhua regional cultural elements,applying appropriate design approaches for the subsequent design of tourism cultural and creative products,so as to add artistic beauty and cultural connotation as well as meet the cultural and aesthetic needs of consumers.This paper holds the regional cultural elements between resemblance in appearance and resemblance in spirit,integrates and creates the cultural and creative products in the proper situation,strengthens the emotional exchanges between the products and the consumers,achieving the inheritance and spread of regional culture.It makes an in-depth analysis on the value of regional cultural elements applied in tourism cultural and creative products.First of all,this paper creates an unique cultural and creative products in the beauty in form and the beauty in beauty of artistic conception,so as to achieve its aesthetic value and the edutainment function in aesthetics and education.Secondly,standing from the concepts of people-oriented and coexistence and integration,this paper attains its cultural value and delivers its cultural characteristics of civilizing people through culture.In the end,this paper makes an innovative transformation by extracting typically regional cultural elements to enhance its business value.It also explores diversified values to seek new ideas for the design of tourism cultural and creative products.