Research On Marketing Strategy Of ’Fresh Air Window’ Products Of S Door And Window Engineering Co.,Ltd.

With the development of cities and the improvement of living standards,people’s requirements for the health of living environment and low energy consumption are also increasing.In modern society,people’s requirements for window s are not only the basic lighting and ventilation functions,but also the energy-saving,decorative and safety features.In China,the energy consumption of buildings has accounted for nearly 30%of the total energy consumption of the country.At the same time,due to the haze,dust and other weather,the normal ventilation of the residents is also affected.The "fresh air window" product of s door and window Engineering Co.,Ltd.is a new type of ventilation window,which can effectively prevent outdoor pollutants from entering the room and achieve the effect of ventilation without opening the window.Under the situation of fierce homogenization competition and increasingly severe market situation in the door and window industry the "new wind window"products of s door and window Engineering Co.,Ltd.should strengthen brand publicity,formulate marketing strategies in line with the enterprise itself,so as to improve product sales and market competitiveness.This paper combines the marketing theory with the characteristics of s door and window Engineering Co.,Ltd.and new wind window products.Firstly,through combing and applying the marketing theory research at home and abroad,this paper analyzes the current marketing situation and existing problems of "new wind window" products of s door and window Engineering Co.,Ltd.Secondly,it analyzes the marketing environment of the new window products,including the use of pest theory to analyze the macro environment of the new window,the use of SWOT theory to analyze the advantages and disadvantages of the company and the opportunities and challenges it faces.Third,the in-depth interview method is used to analyze the customer demand of the new air window and the STP theory is used to analyze the market of the new air window products.Finally.4Ps theory is used to formulate the marketing strategy of "new wind window" products of s door and window Engineering Co.,Ltd.,and corresponding safeguard measures are put forward to make it seek better development in the future market competition.The problems encountered by s door and window Engineering Co.,Ltd.in the process of marketing have their own particularity,and also have universality for small and medium-sized enterprises in the door and window industry.I hope the marketing strategy proposed in this paper can improve the marketing management level of s door and window Engineering Co.,Ltd.and get rid of the product marketing dilemma.