Create Product Design From The Perspective Of Aesthetic Consumption Take Helan Mountain Rock Paintings As An Example

With the continuous development and upgrading of the economic structure,my country’s cultural and creative industry has ushered in a new development situation,and cultural innovation has also become an important part of the country’s soft power competition.This article discusses how to realize the practical application of cultural and creative products from the perspective of aesthetic consumption,and takes the rock paintings of Helan Mountain as an example.The development of economic and social civilization has gradually expanded the scope of activities of the cultural and creative industries,and aesthetic consumption has gradually become the main economic activity in modern business.desire to buy goods.Cultural and creative products are a new type of commodity that combines vision and culture.As the main consumer groups of contemporary cultural and creative products,young people have an increasing demand for the aesthetic desire and experience of cultural and creative products in the process of consumption.Therefore,the realization of aesthetic value in cultural and creative products and Research is especially important.As an artistic wealth in ancient times,Helan Mountain rock paintings have unique aesthetic value and cultural connotations that need to be protected and understood by more people.Through research and analysis from the perspective of aesthetic consumption,and using cultural and creative products as the carrier,a contemporary visual representation of the cultural connotation of Helan Mountain rock paintings is carried out.,to regain the fresh artistic vitality of Helan Mountain’s rock paintings,and to make the ancient culture more in line with the aesthetic trend of modern society through creative design,thereby enhancing the local economic development.This paper first introduces the theory of aesthetic consumption and analyzes the correlation between aesthetic consumption and cultural and creative products,and explores the role and value of aesthetic consumption in the design of cultural and creative products,and summarizes the development status of cultural and creative products from the perspective of aesthetic consumption.,which lays the theoretical foundation for this article;secondly,from the perspective of aesthetic consumption,it explores the aesthetic value of Helan Mountain rock paintings and investigates and analyzes the current situation of Helan Mountain rock paintings cultural and creative products;then extracts the aesthetic characteristics of Helan Mountain rock paintings cultural and creative products from the perspective of aesthetic consumption,and analyzes them through market research.Based on the current consumers’ preference for their aesthetic characteristics,establish data support and guide the design for the design practice of Helan Mountain rock painting cultural and creative products from the perspective of aesthetic consumption.Based on this,a series of product applications are extended.This research topic combines ancient art culture with modern economic theory,explores the close integration of ancient culture and contemporary design,so that more people can understand,protect ancient civilization,and stimulate local economic development.The focus of this paper is to sort out and summarize the aesthetic consumption theory,analyze the aesthetic value of artistic creation in the Helan Mountain rock paintings and the design of cultural and creative products in line with aesthetic consumption,present the ancient art culture with the youth visual aesthetics in the contemporary context,and make the ancient Art manifests artistic charm in modern society.