The Effect And Inspiration Of The Aesthetic Transformation From The Classic To The Modern On Contemporary Cultural And Creativity Products

Under the social background of consumer society, the change of social structure leads to the values of the masses, diversity of values and pursuit of material wealth of society psychology makes consumer is given priority to with recreational consumption culture in the society the birth and development. This is proposed by researching social and cultural background, contemporary daily life of the dimension and the dimension of aesthetic culture increasingly fusion, life is aesthetic culture provides the feasible path and practical support, can’t stay forever in the narcissistic elite aesthetic art dimensions, lose life of "aesthetics" will be increasingly lackluster.This paper first part mainly from the macro and micro angle, explores the aesthetic transformation of social structure change, human history is mainly divided into three stages, spontaneous type of primitive culture, arts and crafts society of conscious farming culture to the multicultural consumer society culture today, every society stage pregnant with different aesthetic pursuit, any aesthetic problems need to be in the corresponding social and cultural background of interpretation. Aesthetics of daily life represents the consumer cognition, behavior and demand change, in the design of aesthetic value in the process of product design and production and sales has played a pivotal role, but the lack of theory research in dire need of the academia to send more seriously, which put forward more effective guidance for the practical design method.Paper after half of the cases to translate theory into practice, from closely related to culture, aesthetic and economic cultural creative industry. For wen gen products mainly attached to the social traditional culture idea and concept of creation, the subtle influence of traditional aesthetic culture habits will our today’s design method and the public’s aesthetic habits, nationalization localization design hand depends on the development of our national traditional culture essence of the concept of inheritance and the source of deep mining, on the other hand, must be good at to transform China’s national cultural symbol into conform to the time spirit of the modern design elements, with the development of history and progress of the times. The aesthetic idea of modern life, conform to the new era under the new social background, the transition of the mass aesthetic culture demand. Cultural creative product is inheriting national culture connotation reaction important carrier of the contemporary aesthetic needs. In the process, understand the nation’s aesthetic requirements and aesthetic dimension changes under the background of new era, is the development of national art design, the development of cultural creative products an important breakthrough.