The Design And Promotion Of Cultural And Creative Products In Qingcheng Mountain Under The Intrgration Of Cultutal And Tourism

Qingcheng Mountain,located in Dujiangyan City,Sichuan Province,is the first batch of national 5A tourist attractions in China.As the main scenic spot of Qingcheng Mountain-Dujiangyan World Cultural Heritage,Qingcheng Mountain has rich cultural connotations and profound historical and cultural connotations.The deep integration and development of its rich natural and cultural resources with tourism can not only give play to the heavy historical and cultural value of Qingcheng Mountain,but also improve the comprehensive benefits brought by the tourism development of Qingcheng Mountain.Under the current background of "integration of culture and tourism",it is in line with the choice of the times to promote the integration and development of tourism and culture in Qingcheng Mountain,and it has certain research value.A thorough investigation will be conducted in the Qingcheng Mountain Scenic Area to fully survey its tourism and cultural resources.Firstly,the visual expression part of Qingcheng Mountain’s cultural and creative products will be examined,and the abstract culture will be organized into concrete visual graphics.Secondly,the current cultural and creative products and tourist souvenirs of Qingcheng Mountain will be studied,and the shortcomings of Qingcheng Mountain’s cultural and creative products in the market will be summarized.Finally,a questionnaire survey will be conducted among tourists visiting Qingcheng Mountain and people in Sichuan and nearby areas,and further exploration will be carried out on the design principles and methods of Qingcheng Mountain’s tourism creative products.Based on the research and summarization of design strategies,design practices will be carried out on Qingcheng Mountain’s tourism and cultural creative products,aiming to find a design strategy for tourism and cultural creative products that not only embodies the characteristics of the scenic area but also meets the demands of consumers as much as possible.The combination of Qingcheng Mountain’s culture and daily necessities,festival gifts,etc.,will be explored,and the design and promotion of Qingcheng Mountain’s cultural and creative products will be promoted through multiple online and offline channels,exploring feasible solutions for the design and promotion of Qingcheng Mountain’s cultural and creative products.The feasibility and rationality of the design strategies proposed in this study will be verified,taking into account different cultural elements,innovative design plans,and consumer satisfaction.Efforts will be made to improve the design and promotion strategies of Qingcheng Mountain’s tourism creative products,providing a reference for the future development and promotion of Qingcheng Mountain’s tourism products and offering some experience and inspiration for the design and promotion of cultural and creative products.