On The Design Strategy Of Regional Cultural Creative Products From The Perspective Of Communication Elements

In the process of social development,cultural development is an inevitable trend after the economic development reaches a certain stage.Under the impetus of innovation-driven development strategy,cultural innovation is at the core of national development,and promotes China from "Made in China" to "Created in China".The direction of development.As an important part of China's splendid culture,regional culture has a very important influence on the complementary development of Chinese culture and on the cultural communication and economic development of the region.The creative design based on regional culture is not only the creative industry itself.Enriching the needs of development is also an important means to enhance the spread of regional culture and enhance regional economic competitiveness.Under the guidance of relevant national policies,cultural and creative products combined with regional characteristics are in full swing due to their high added value,but there are also many problems.For example,most of the existing cultural and creative products on the market are only elements.The copying and copying,the geographical characteristics of the similarities lead to serious homogenization of the product;in the content of the product,the lack of profound cultural connotation leads to the design only on the surface;the design form is separated from the consumer demand.This paper organizes the theoretical basic knowledge of regional culture and cultural creative products,classifies the two on the basis of theory,establishes the hierarchical correspondence between cultural classification and product design forms,and forms the cultural and creative product design based on regional culture.The information framework provides designers with methods for cultural classification and product design.At the same time,through the combination of communication elements and design process,the design method of regional cultural and creative products based on communication elements is formed,which is the design of Wenchuang products.Provides a new perspective and the ability to treat the design process as a whole.Starting from the five elements of communication,this paper looks at the design process of cultural and creative products from a new perspective.To a certain extent,it can avoid the current situation that existing cultural creative products only start from a single element in the design process.The entire design process is analyzed in depth,and the final design strategy is applied in the design practice of Nanyang regional culture to verify the feasibility of the formed design method and to spread the Nanyang culture.