Research On Multimedia Collaborative Product Display Design Under Intermediate Thinking

With the continuous progressive of digital media technology and the rise of experience economy,product display is gradually developing towards the direction of multi-media integration.However,in the current multimedia product display,new and old media are often separated,and there are problems such as duplication of information and lack of interactive experience.The introduction of the concept of multimedia collaboration provides new opportunities for product display,and creates more possibilities in terms of display content form and user experience.Based on intermediate thinking,the study explores the multimedia collaboration strategy in the product display scenario and puts it into practice.Firstly,the paper expounds relevant concepts of intermediate thinking and the multimedia product display,analyzes the display design elements in the multimedia product display scene.Then,the intermediate relationship of various media in multimedia collaborative product display is explored,and the multimedia collaboration form for product display is analyzed from three aspects: interworld,intertext and intersubject.On the basis of the previous research,the application model of intermediate thinking in multimedia collaborative product display design is proposed: The combination of virtual and real scenes under interworld,product information aggregation under intertext,and character emotional integration under intersubjectivity.Using child safety seats as an application case,the strategy of multimedia collaborative display design is developed and the design practice is carried out.Through the analysis of the child safety seat product information module and the investigation of user demand,the exhibiting needs of consumers in the collaborative display scenario are analyzed based on the S-O-R model.Finally,the improved design is carried out in combination with the exhibition hall of child safety seat companies,and the design strategy of multi-media collaborative display based on physical objects,posters,manuals,AR,and MR is proposed under intermediate thinking and a scheme is given.The research applies the intermediate theory in the field of communication to the exhibition design,broadens the application field of the theory,and has interdisciplinary significance.The multimedia collaborative product display researched and constructed under the guidance of intermediate thinking has the characteristics of both virtual and real,information aggregation,multi-form interaction,and multi-sensory experience,which meets the needs of users and can play a role in promoting consumption decision-making.The research and practice of this paper can also provide reference for other display designs.