Research On Interactive Experiential Child Safety Seat Display Design Based On MR Technology

In the era of experience economy,the contents and methods of product display have changed dramatically,and the focus of display design has also changed from information-centered to human-centered.The audience is no longer only regarded as the passive receiver of information.During the exhibition,the audience’s experience factors such as information acceptance,psychology and emotion began to receive attention.As a mature emerging technology,mixed reality has created more possibilities and brought new topics in terms of display form and content presentation with its characteristics of virtual real integration and natural interaction.Taking children’s safety seat products as an example,this paper studies and practices the characteristics and methods of interactive experiential product display design supported by MR technology.Firstly,this paper combs the relevant concepts and theories of interactive experience design and display design,analyzes the elements of interactive experience product display design,and gives the interactive experience product display design method based on MR technology combined with the main characteristics and interaction methods of MR technology.Namely:virtual and real fusion to create immersion,multi perception stimulates interactive experience,multi-dimensional space construction interaction.It also conducted field investigation and user research on enterprise display activities,put forward the design strategy of interactive experiential child safety seat display based on MR technology,planned and developed the user behavior process,information architecture and technical framework,and released the finally realized display system through unity uwp platform.The user evaluation experiment shows that compared with the traditional product catalogue and the AR display manual developed by the research group in the early stage,the MR display system performs well in information acquisition efficiency,display effect and user satisfaction.The research focuses on MR product display,and explores the accuracy of virtual reality fusion scene perception,the readability of visual elements,the adaptability of interaction mode,and the difficulty of users’ interactive cognition of 3D virtual products.The interactive experiential child safety seat display system completed in practice has been used by enterprises at the scene of large-scale mother and child exhibitions,providing visitors with a novel and interactive display platform,greatly improving the competitiveness of products,and also providing a certain reference for the development of product display design in the future.