Research On The Optimization Of TS Construction Company’s Diversified Management Strategy

Because of its particularity,construction enterprises are subject to the great influence of national economic development and industrial policy.Under the background of supply-side structural reform,transformation of old and new drivers,low-carbon economy,carbon peak and carbon neutrality,the construction industry is facing many problems that need to be solved urgently.The transformation and upgrading of the construction industry has been the general trend.For the management of the construction industry,it is necessary to change the traditional development thinking and adopt innovative thinking in order to meet the development and requirements of The Times and occupy a place in the fierce market competition.For TS construction company,in the current development process,it is inevitable to encounter such problems.How to transform and upgrade and explore the development path suitable for itself is the top priority.Based on their own actual situation,the choice of diversified development is the best choice for TS construction company.In view of this,this paper takes TS construction company as the specific research object,analyzes the problems existing in the process of diversified development,and puts forward optimized schemes and measures.This paper is mainly composed of the following parts:Chapter one introduction.This chapter mainly introduces the research background of construction industry transformation and upgrading,and points out the significance of this research.In addition,from the concept of diversification strategy,classification and other aspects of the domestic and foreign literature review.Finally,the content,research methods and innovations of this study are briefly described.The second chapter is the theoretical basis of diversification strategy.This chapter mainly discusses diversification management strategy from connotation,type,motivation and applicable conditions.This chapter will provide strong theoretical support for the follow-up research.The third chapter analyzes the current situation of TS construction company’s diversification development.This should be carried out from the basic summary of TS construction company and the current situation of diversified development of two perspectives.The basic overview of TS construction company mainly introduces its development process,organizational structure,human resources and construction projects.TS construction company’s diversification strategy development status,mainly from business,market and technology three aspects.The fourth chapter analyzes the problems and causes of TS construction company’s diversified business strategy.TS construction company mainly has problems such as unclear strategic target positioning,lack of profound technical background,extensive business model,etc.The main reasons for these problems are ideological neglect,lack of technical personnel,lack of management system,etc.The fifth chapter is the diversification strategy of TS construction company.Mainly from the business,market and technology of the three aspects of the diversification strategy to make the target and content.Chapter vi concrete measures of TS construction company’s diversification strategy implementation.The concrete measures of its diversification implementation are put forward from three aspects: business,market and technology.The seventh chapter is the safeguard measures of TS construction company’s diversified business strategy,from two aspects of organizational support and talent support.It is expected that the research of this paper will be of certain reference significance to construction enterprises similar to TS construction Company and help other construction enterprises to avoid "detours" when choosing their own development strategies.