Research On The Diversified Management Strategy Of YT Construction Company

With the continuous changes in China’s economic situation in recent years,the uncertainty of economic policies has increased,and the impact of the economic environment on the development of enterprises has gradually deepened.Under the background of the supply-side reforms in various industries in China,the infrastructure industry in which construction companies are located is also facing Many development problems,such as the stagnation of scale,increasing costs,and narrowing of profit margins,require the management of construction enterprises to constantly change their development concepts and strategic directions,change the traditional development model in the past,and gradually intensify competition in the market.In the environment,seek a broader market opportunity.YT Construction Company is also facing certain development problems.After it has been subject to the bottleneck of professional development,it is necessary to seek a better and diversified development mode based on how the construction enterprises can better develop this problem under the current situation.Expand the market size of YT Construction Company.Based on this,this paper takes YT Construction Company as an example to systematically analyze the development of its diversified strategy.In the process of research,this paper first analyzes the current situation of YT construction company’s diversified strategy development,and concludes that the YT construction company has strong comprehensive strength.The company has set up a comprehensive work department,project management department,design and construction department and other departments.The technical level is relatively high with professional titles and technical personnel,mainly to build railway trunk lines,railway station yard projects,railway passenger transport lines,intercity railways,rail transit projects and other projects.At present,YT has adopted a diversified business strategy of business,market and technology.Secondly,this paper analyzes the external environment and internal factors of YT Construction’s diversification strategy,and combines the advantages,disadvantages,opportunities and threats of internal and external environment,and proposes SO development strategy,ST multi-business strategy,WO stable strategy,The WT contraction strategy has four different development strategies.In combination with the current situation of YT Construction Company,it is necessary to adopt a WO stable strategy,that is,to diversify the strategic objectives and contents of the long-term diversification,to deepen the existing main business and expand the relevant business types;Features,need to integrate existing market resources,and constantly open up existing markets;focus on the characteristics of technological diversification,strengthen technical accumulation and innovation,and cultivate relevant technical talents.In the implementation process of the diversified strategy,it is also necessary to build a good brand and culture,and ultimately promote the diversification strategy of YT.Then,this paper proposes the implementation plan of YT Construction Company’s diversified business strategy,and separately constructs YT Construction’s business diversification strategy objectives and content,market diversification strategy objectives and content and technology diversification strategy goals and contents.On this basis,this paper Put forward the specific measures of YT’s diversification strategy.In terms of business diversification,it is necessary to expand the core construction business type,consolidate and upgrade the existing core business of railway transportation,actively carry out housing construction and real estate development,and strengthen the old-age community and business.Construction of real estate supporting facilities such as operation and long-term rental apartments,gradually optimizing business management mode and marketing methods,and strengthening the construction of corporate brand and diversified business evaluation;market diversification needs to strengthen international business capacity building,including expanding the Pakistani market,Libya market,Indonesian market,etc.,but also need to build market strategic alliances,achieve resource sharing,and continuously strengthen risk management control;technology diversification adhere to the strategy of science and technology,cultivate technical talents,establish a sound job sequence,mobilize employees actively.Through these initiatives,we will continue to implement the diversification strategy of YT Construction Company and implement YT’s long-term sustainable and healthy development.