A Study On The Cultural And Creative Design Of The Former Residence Of Famous People

The former residence of celebrities is an important part of human cultural heritage,an important carrier for inheriting regional history and promoting celebrity culture,with special historical and cultural value.This paper takes the former residence of Lao She in Qingdao as the research object,takes the cultural and creative products of the former residence of Qingdao as the practice content,and carries out the design research around the cultural elements of the former residence of celebrities.It is people-oriented,innovates the visiting mode,and enriches the visual design experience.Under the background of the implementation of the strategy of cultural and tourism integration,from the perspective of visual communication,this paper studies the new path of cultural and creative design to promote the tourism development of celebrities’ former residences and cultural communication.Through literature investigation and case analysis,this paper analyzes the historical and cultural background and cultural and creative status quo of Qingdao Laoshe former Residence,summarizes the visual elements and design methods of the cultural and creative products of the former residence of celebrities,and deeply explores the historical characteristics,humanistic characteristics,artistic value and architectural features contained in the former residence of celebrities.On this basis,through field investigation,Establish the design positioning of cultural and creative products of Qingdao Laoshe’s former Residence,improve the design of cultural and creative products with systematic design concepts,promote the innovation and development of cultural and creative products of Qingdao Laoshe’s former Residence,promote the effective communication of celebrity’s former residence culture,enhance the public’s cognition of celebrity’s former residence culture,and better inherit and carry forward the culture of celebrity’s former residence.To realize its cultural value,educational value,historical value and commercial value more effectively.