| Dongchangfu woodblock New Year paintings are an important category of excellent traditional Chinese folk New Year paintings and a part of the world cultural heritage.They have extremely high historical,artistic,and moral values.Since their development,they have faced difficulties in inheritance and lack of innovation,which urgently need to be solved;Based on the artistic language of Dongchangfu woodcut New Year pictures,this paper examines the creative means of Dongchangfu woodcut New Year pictures from a modern perspective,and combines the relevant theoretical research results,mainly uses the literature analysis,field research,case analysis and other methods to deeply explore the ideas,methods and paths of the continuation and inheritance of Dongchangfu woodcut New Year pictures at the present time;Explained the historical evolution,natural environment,cultural background,genetic attributes,and artistic characteristics of Dongchangfu woodblock New Year paintings,defined the design value and principles of derivatives,conducted research on derivative design,and analyzed relevant derivative design cases.Summarized the design methods of Dongchangfu woodblock New Year painting derivatives,classified according to consumer groups,product types,and sales channels,and extracted elements from different themes of New Year paintings Color restructuring and process development,designing derivatives that conform to the current aesthetic style and popular trends,while also embodying the core concepts of Dongchangfu woodblock New Year paintings;Among them,the innovation point of this article is the design and development practice of Dongchangfu woodblock New Year painting derivatives,which provides a detailed demonstration of the process and methods of innovative practice development;Through exhibition and application,practical effects are demonstrated in order to provide meaningful reference and inspiration for the inheritance and innovation of Dongchangfu woodblock New Year paintings. |
