Food And Beverage Space Design Of Zhuxian Town Woodcut New Year Picture Culture Theme

In recent years,with the rapid development of catering culture,hotels have become more than just a place to provide delicious food.They also reflect people’s attitudes towards high quality life.In order to meet the needs of people for the connotation space of catering culture,intangible cultural heritage features are integrated into the design of catering space,in response to the theme spiri,integrity,innovation,courage and perseverance in the 20th National Congress,and intangible cultural heritage is integrated with the necessities of people’s life in a popular form.It can not only combine the original single design form,but also create a dining space with the characteristics of local intangible cultural heritage.At the same time,it can achieve the goal of better inheriting and promoting intangible cultural heritage.It can also enhance the cultural connotation of the catering space and respond to the national policy ofpromoting tourism through culture to drive the economic development of the surrounding areas.This article analyzes and integrates the design and application of catering space based on the folk art forms of intangible cultural heritage in Zhuxian Town woodcut New Year pictures,and explores the possibility of intangible cultural heritage driving its inheritance in a subtle way in daily life.Excavate the artistic characteristics of intangible cultural and folk painting themes,simple and popular forms of expression,and unique and colorful colors,and extract elements from aspects such as color contrast,composition,and lines.Through the analysis of design cases,this paper summarizes the design principles and application strategies of intangible cultural elements of New Year pictures in the catering space,and integrates the elements of New Year pictures into the catering space design using design techniques such as intuitive representation and abstract deformation,so that the inheritance and development of Zhuxianzhen woodcut New Year pictures complement the catering space design.Through field research,in-depth understanding of the intangible cultural heritage characteristics of Zhuxian Town woodcut New Year pictures was conducted,and the use of extractable elements was organized to promote a better combination of the cultural characteristics of Zhuxian Town woodcut New Year pictures and catering space.The significance of combining Zhuxian Town woodcut New Year pictures with catering space design was summarized.Effectively play the role of intangible cultural heritage features in the design of catering spaces,and serve as a platform for the display and promotion of Zhuxian Town woodcut New Year pictures.Improve the dining space in terms of color,material,decoration,etc,presenting a dining space with Zhuxian Town woodcut New Year pictures and intangible cultural heritage characteristics,bringing people a higher sense of experience in the dining environment.