The Application Of The Artistic Elements Of Laohekou Woodblock New Year Pictures In The Design Of Cultural And Creative Products

Under the background of the cultural and creative industries being vigorously advocated,Chinese traditional culture has ushered in new development opportunities.The combination of traditional culture and modern design is the trend of historical development and one of the main directions of future art design practitioners.The profound historical precipitation of Chinese traditional culture and the new youth's enthusiasm for new things have greatly promoted the rapid development of the cultural and creative industries.At the symposium on literary work held in October 2014,General Secretary Xi emphasized that "the realization of the great rejuvenation of the Chinese nation requires the prosperity of Chinese culture,and the needs of the people are the fundamental value of the existence of literature and art." The state has been advocating the intangible cultural heritage.Protection,revitalizing Chinese traditional culture and realizing the Chinese dream.Experts and scholars and local governments across the country are in full swing in the research and protection of intangible cultural heritage.As a regional traditional folk arts and crafts,Laohekou woodcut New Year paintings are discovered too late and the damage is more serious than other intangible cultural heritages.Therefore,it is extremely urgent to study the development and protection of Laohekou woodcut New Year pictures.In this context,the author will be rooted in the study of regional culture and traditional crafts,and carry out cultural and creative product design for Laohekou woodcut New Year pictures.When culture and creativity are put on the outer shell of the product,it can attract people and let more young people realize the traditional folk art,which makes the Laohekou woodcut New Year painting better developed.What I want to explore in this paper is the artistic features of Laohekou woodcut New Year pictures,and the design methods of applying these folk traditional art elements to cultural and creative products.Designing a cultural creative pattern that conforms to modern aesthetics and applying it to product design is to better display traditional culture.From the perspective of how to use and design the artistic elements of the old estuary woodblock new year painting,at the same time,the target group of cultural creative products is analyzed,and the process of refining and innovative design of cultural creative products is emphasized.The purpose of this paper is to seek a new way out for the ancient and old-fashioned folk art through the design and practice of the cultural creative products of Laohekou woodcut New Year pictures,and find the future development direction of Laohekou woodcut New Year pictures.In addition,the application of traditional cultural symbols to the design of cultural and creative products will play a guiding role in the development of cultural and creative products based on regional culture,promote the development of cultural and creative industries and inherit the intangible cultural heritage of the people.