Improvement Of Company A’s Oil-free Air Compressor Market Strategy In Malaysia

With the rapid social development and the continuous improvement in the modern business,the modern manufacturing industry is willing to develop continuously.Company A has been developing in China for several years and entered a period of steady development.Like many other local Chinese companies,Company A has set its sights on globalization.Company A’s oil-free air compressor business has been rooted in the Malaysian market for many years,but there has been no significant improvement in either market share or profit.With the implementation of Company A’s global strategy,it is necessary to increase the market share in Malaysia now.However,Company A also encountered many obstacles in the Malaysian market,for example,the profit of air compressors declined,outdated marketing strategy,and the market share in the Malaysian market has not increased for ten years;Lack of in-depth understanding of customer needs;Overall customer satisfaction is low,etc.This paper mainly uses 4C theory,market strategy practice on product issues in China,and uses theoretical means such as access method,research method,literature method,big data analysis method to carry out data analysis and research,and understood product problems.After collecting 332 questionnaires,combined with the interviews based on the internal data of Company A,it was found that the reason why the market share of oil-free air compressors of Company A has not grown is that the stickiness with dealers is insufficient,2 the production cost remains high,3 supporting services are not enough,and 4 lack of communication channels.Based on the above reasons,the paper systematically optimizes the marketing of Company A’s oil-free air compressors in Malaysia from the 4C strategy dimensions,and proposes multiple marketing optimization strategies: clarify the market positioning and market segmentation of Company A’s oil-free air compressors in Malaysia;And improve customer stickiness,including existing product marketing optimization,improve visual merchandising,optimize product supporting service content,improve the A company discount pricing rules;Focus on offline marketing strategies and develop online marketing;Modular design of oil-free air compressor production process,reducing costs;Open a communication window,respond to customer needs in a timely manner,etc.,and believe that the company should suggest culture,organize,and invest a lot of money as a guarantee.From the perspective of marketing,this article discusses the current situation of the Malaysian market of Company A’s oil-free air compressors,extracts the problems encountered by Company A,and introduces new marketing concepts.These are the indispensable practical significance of Company A in the development of the Malaysian market,and also open a new window for other Chinese enterprises to lay out the global market.