Research On The Design Of Hand Gift Packaging Of "Guo Ji Tu Men" Specialty Under The Background Of Local Characteristic Culture

The development of tourism economy leads to the prosperity of local specialty market,and the competition in specialty market is becoming more and more fierce.In addition to the comparison of product quality,commodity packaging plays an increasingly important role in market competition.Specialty is a material product with regional cultural symbols.In addition to the basic function of protecting commodities,the gift packaging of specialty should convey the emotional attitude of the brand to the audience and integrate the regional culture into it,so as to establish visual beauty and enhance the spiritual added value of commodities.The research of this subject is based on the entrustment of the "Guo Ji Tu Men" brand hand gift packaging design project,this subject aims at how to apply the local characteristic culture to the special product packaging design to improve the market competitiveness of products.Taking the special product gift packaging design of "Guo Ji Tu Men" as a research example,this paper adopts several research methods such as literature research method,case analysis method,questionnaire survey method and field survey method,combined with the analysis of the current situation of the application research of local characteristic culture in packaging at home and abroad Based on the analysis of the current situation of brand information and product packaging,the questionnaire analysis of specialty hand gift packaging,and the research on the design of specialty hand gift packaging in the local market,based on the experience of previous research and application,this paper puts forward solutions to the problems existing in the original packaging of "Guo Jitu door",fully excavates the cultural connotation and artistic characteristics of local characteristics in the design practice,and integrates them into the packaging design,Then add the regional cultural characteristics of specialty packaging,make the product packaging show regionality,culture and uniqueness,form a product symbol,and achieve the purpose of improving the competitiveness of "Guoji tumengong sugar" brand products in the market.At the same time,it also transforms local cultural resources into industrial advantages through products,and takes product packaging as the medium to carry forward Quanzhou local characteristic culture.The research and exploration of this topic has two-way significance for the injection of cultural connotation of specialty packaging design and the inheritance and promotion of local culture.