| Entering the new era of socialist development,it is imperative to build a resourcesaving and environment-friendly society.The goals of "carbon peak" in 2030 and "carbon neutralization" in 2060 make the position of new energy vehicle industry more clear and important.Over the past decade,Our government has invested hundreds of billions of government subsidies in the new energy vehicle industry,including both consumer oriented promotion subsidies and enterprise oriented government subsidies.However,whether these subsidies have a positive impact on the performance of new energy vehicle enterprises is worth exploring.Therefore,from the perspective of government subsidies,this paper makes a comprehensive analysis of the new energy vehicle industry from two different perspectives: the new energy vehicle industry and Foton.The industry analysis mainly focuses on the macro environment analysis,industry competition environment analysis,production and marketing analysis and industry development trend analysis of the new energy vehicle industry.The case analysis starts from the revenue and profit of Foton in recent years,and then analyzes the impact of government subsidies on Foton’s nonfinancial performance,and then compares the financial data of Foton in recent years,and compares the impact of government subsidies on Foton’s cash flow and financial indicators,in order to find out the impact ability of government subsidies on enterprise performance.The research and analysis of this paper draws the following conclusions: in terms of non-financial performance,promotion subsidies can significantly improve the sales and market share of Foton,and government subsidies can significantly improve the R&D investment of Foton;In terms of financial performance,government subsidies can have a good positive effect on Foton’s cash flow and financial indicators,but the degree of impact is decreasing.Moreover,with the decline of subsidies,Foton’s own performance has still improved.Therefore,it can be considered that Foton’s core competitiveness has been improved under the promotion of government subsidy funds.Based on the above analysis,this paper puts forward suggestions from the perspectives of Foton and the government.The suggestions for Foton are: Using subsidies to improve its hematopoietic ability;Be alert to the phenomenon that government subsidy funds beautify the report data.The suggestions to the government are: Accurate subsidies and change the form of subsidies;Strengthen supervision and improve subsidy efficiency. |