Research On Cultural Products Of Palace Museum Based On Narrative Design Method

As a cultural symbol of a country or a city,museums are a place where people’s emotional memory belongs.With the improvement of cultural soft power awareness and the implementation of the national policy of free museum opening,people are increasingly fond of visiting museums in their free time.The demand for museum cultural services gradually extends to entertainment,functionality,and aesthetics.The cultural and creative design of museums is thus launched,providing new energy for the promotion and revenue generation of museums.The artistic beauty and cultural identity of cultural and creative works are the embodiment of the narrative value of museum cultural and creative works.The functions and experiences of products inspire associations to promote the emergence of narratives,and the transformation of form design language and symbolic connotation are the inherent essence of narrative cultural and creative works.As a method of western literary theory,narratology is a common research field.In the 1970 s,the purpose of narrative design appeared under postmodernism added cultural characteristics and historical significance of products on the basis of function endowments,attached importance to the emotional value brought by experience,so as to solve the problem of cultural and creative products in a single form of expression,lack of coherence and recognition between cultural awareness and cultural and creative products,with little educational significance,low impact emotion and participation,serious homogenization,and superficial cultural connotation,The problem of simple representation.The article combines the plot and storytelling in narrative theory with museum cultural and creative elements to form a sense of timing.It analyzes the narrative design methods of museum cultural and creative elements from three aspects: the positioning of narrative objects,the construction of narrative cultural and creative product attributes,and the promotion of museum cultural and creative services.Narrative museum cultural and creative products can more fully connect cultural and human emotional exchanges,enhance the sense of cultural belonging and form long-lasting memories,while also ensuring the educational significance behind the history of cultural relics,making museum cultural and creative both practical and interesting.