The Research On Narrative Design Of Cultural And Creative Products In Museum

The cultural and creative products in museum,which represent the cultural specialty,have an vital function on the progress of museum's cultural and creative product.These present various states of narrative relationship,meanwhile,it appears the phenomenon that there are inblance between market supply and multiple demand of consumers.How to guid and study the narrative states of the museum's cultural and creative products by rational ways and describe lively and inherit traditional spiritual culture of China is the key factor to break the deadlock.Aiming at the issue above,this article takes the narration of museum's cultural and creative products as cut-in point to study,which draws lesson from narrative theory in literature and rationally transforms the museum's cultural and creative products to narrative emotion-passing text.For that,we successively carry out the systematical analysis of the narration theory worldwide and the development of the products in China.At the same time,we demonstrate the possibility of narrative design theory in museum's cultural and creative products.Then,in order to enlarge the spatial dimensions of narrative structure and improve the expression skills to supply theory and means for cultural and creative products' construction of narrative story and the discourse narrative modes of museum'cultural and creative products by abundant practical cases.