Research On Development Strategy Of Xiangxing Company

With the rapid development of the social economy and the continuous improvement of people’s living standards,private cars have entered thousands of households,but the subsequent parking difficulties and parking chaos problems have become more and more serious,and have plagued social development and urban governance.For this reason,the state has issued a series of policies to promote the development of the smart parking industry.At the same time,solving the problem of "parking" has also been listed as one of the ten key livelihood events in Changsha,and the intelligent parking industry is a project of great interest and research.Xiangxing corporation is a state-owned enterprise in solving parking difficulties and managing parking problems demanded by Changsha Municipal Government.The company’s specific tasks includes investing in roadside parking spaces,constructing and operating them,remodeling commercial parking lots,and so on.It has a good foundation for development,but it also faces development problems.At present,the company is in a critical period of development.How to seize the opportunities with a higher strategic vision and realize the company’s sustainable and healthy development is an issue that the company urgently needs to focus on.Based on the study target of Xiangxing’s theory of strategic management,this page systematically investigates the internal and external environment and its own conditions to summarize the various opportunities and challenges.It then draws on the industry bench marking enterprise’s growth experience to guide Xiangxing’s development.On the basis of this research,the Xiangxing Company has been strategically positioned,that is,based on alleviating the urban "difficult parking" problem,using platform and technology as the starting point,promoting the company to become a digital,intelligent,and ecological leader in the parking management industry.Propose a "four-wheel drive" strategy,and set overall strategic goals to goals at various stages of development and business development strategies.Finally,in order to ensure the effective and powerful execution of the strategy,it is recommended to guarantee the organizational structure,talent structure,financial resources,technical support,risk management,and policy support in six aspects.It is hoped that the research in this article will serve as a reference for Xiangxing Company to complete its strategy formulation and alleviate the difficulty of parking in Changsha City.