Research On International Engineering Market Development Of BJ Corporation, One Chinese Hydropower Construction Enterprise

Since 2020,the COVID-19 epidemic has hit the global economy hard,with the escalation of the game between major powers,geopolitical tensions,and intensified local conflicts.The international engineering market has been the first to bear the brunt of the crisis.As the first to go abroad and gain a certain first-mover advantage in international projects,how to choose the international project market development strategy,to gain a larger market share on the basis of maintaining the existing market advantages and stock,and become an important research topic for Chinese hydropower construction enterprises.This thesis mainly takes the international engineering market development of Chinese hydropower construction enterprise BJ Corporation as the research object.Firstly,the current situation of the international engineering market is analyzed from the three levels of global contractors,Chinese contractors and Chinese hydropower contractors,and two aspects of PESTEL macro environment and Porter’s five forces industry environment are analyzed.It is concluded that the international engineering market development competition is fierce,the internationalization level of Chinese contractors is low,but the international business revenue of Chinese hydropower construction enterprises is very important.BJ Corporation must avoid risks,meet challenges,and take advantage of the "One Belt,One Road" policy support,the recovery of global market demand after the epidemic,and the development of new technologies and new industries,and strive to change business models and project types to create development advantages.Secondly,it expounds the current situation and capabilities of BJ Corporation’s international engineering market development,emphasizing the impact of the new crown epidemic on BJ Corporation’s international business.This thesis analyzes the business field and distribution area of BJ Corporation’s international engineering bidding in 2021,and explains the defects of its current international engineering market development.Using the SWOT matrix model to comprehensively analyze the advantages,disadvantages,opportunities and threats of BJ Corporation’s international engineering market development.Finally,it focuses on the development strategy of BJ Corporation’s international engineering market.It is clear that BJ Corporation should insist on developing and give priority to the development of international business,first select countries and then select projects,and focus on core main business and key areas.Clarify the organizational structure of market development,three types of business models and four types of countries.Emphasis is placed on adhering to key strategies such as " high-quality development and priority investment of international business",focusing on countries along the "Belt and Road",focusing on the core business of water& energy& city,and focusing on "integration of investment,construction and operation".And supporting seven key safeguard measures,including human resources,financial funds,equipment and materials,technology research and development,corporate culture,information construction,and risk management and control.13 figures,12 tables,and 52 references...