The Research On Path And Performance Of Enterprise Value Creation Of LBX Pharmacy

With the changing pharmaceutical industry and reforming go deeply,digital platform will become an effective means to promote the development of chain pharmacies,more and more pharmaceutical retailers began to pay attention to digital transformation,digital wings of chain pharmacies will become indispensable in pharmaceutical closed loop,and to open the enterprise greater development space.However,it is not clear whether enterprises can transform through digital transformation to help them survive and develop and create value.This paper creatively links the digital transformation with the enterprise value of pharmaceutical retail to further analyze it and study the impact of digital transformation on enterprise value creation.Through the digital transformation of pharmaceutical retail enterprise value creation path and effect research,based on the background,with enterprise value creation as the goal,considering multiple factors,one of the industry giant first people big pharmacy for case,the environment of digital transformation,digital transformation path and influence on value creation and effect,explore the case enterprise under the digital transformation of power enterprise value promotion,and path and effect,and summarize management experience and enlightenment.This paper firstly summarized the relevant research literature on digital transformation and enterprise value.Based on previous research and data sorting,the relevant terms involved in this paper are standardized and defined.And through the introduction of the general situation and industry background of the people’s big pharmacy,the motivation analysis of its digital transformation,the motivation can be divided into three parts,from the technology development,policy environment and enterprise industry development conditions,summary and analysis.Then this article from the value chain theory,from the upstream,middle,downstream,observe how people big pharmacy and digital platform and digital transformation,and digital transformation,digital in the value chain of people big pharmacy value effect,and try to summarize the digital transformation to people big pharmacy enterprise value,divided into financial evaluation and non-financial evaluation,with vertical and horizontal analysis of people big pharmacy own enterprise value,summarizes the influence of digital transformation on people big pharmacy enterprise value.Through case enterprise,from the perspective of value chain theory,the digital transformation of our country pharmaceutical industry environment background,development path and the influence on value creation and effect is analyzed,and give corresponding Suggestions,for the future of our country pharmaceutical industry enterprise transformation and enterprise value creation direction to provide reference,provide reference value.