Research On Cultural Creativity Design Based On Spring Festival Folk Culture

Nowadays,with the changes in people’s consumption habits and appreciation habits,the requirements for cultural and creative products of folk culture during the Spring Festival are also constantly increasing.In the process of research,this article mainly takes the typical Chinese Spring Festival folk customs as an example to explore the combination of Spring Festival folk customs and cultural and creative products,and solve the problems existing in today’s Spring Festival cultural and creative products,such as lack of cultural connotation,serious homogenization,and single product modeling.Through literature collection and collation,it is found that there are many thematic studies on traditional festival cultural creations and Spring Festival folk customs.Through the collation of rich Spring Festival folk customs data,it provides solid theoretical support for this article.Propose strategies and methods for integrating Spring Festival folk culture into Spring Festival cultural and creative products,establishing a matching relationship between Spring Festival folk culture and product attributes,and constructing innovative design strategies for Spring Festival cultural and creative products.Finally,we designed a series of cultural and creative products that showcase the folk culture of the Spring Festival,adding new ideas and methods to the design of cultural and creative products for the Spring Festival.