Study On The Application Of Xiangxi Miao Embroidery Auspicious Pattern In Spring Festival Cultural Products

Xiangxi is rich in mountains and waters,and the strange natural environment has bred the unique charming Miao culture.As we all know,in the long course of history,the Miao nationality did not create their own words.Therefore,some Miao embroidery is as important as their own words,which is used to record the culture of the Miao nationality,the cultural symbols passed down from generation to generation.Therefore,Miao embroidery not only has a strong cultural heritage but also a deep academic research and practical research value.Miao embroidery culture is splendid,and its auspicious patterns are various and has its unique meaning.In this paper,we select the origin and development of Miao embroidery culture as the entry point and take the auspicious patterns in the patterns of Miao embroidery in Xiangxi as the research object.This paper studies the types and characteristics of auspicious patterns in Miao embroidery patterns in Western Hunan by means of inquiry,literature research,image research and comprehensive analysis.At the same time,through the analysis of the characteristics of cultural products during the Spring Festival,the feasibility of the research is embodied by the similarities in patterns,colors and implications between the two.Taking the cultural products of Spring Festival as the carrier to popularize the auspicious patterns of Miao embroidery in Western Hunan,and to create a brand for it-"Miao's Rhyme",so as to improve the uniqueness and difference of the design products,which is also conducive to the promotion of the culture of Miao embroidery in Western Hunan.In the application design of Xiangxi Miao embroidery auspicious patterns in Spring Festival cultural products,attention should be paid to the authenticity,intelligibility and epochality of the design;on this basis,modern design concepts and means should be used to refine and rebuild the auspicious patterns of Xiangxi Miao embroidery;finally,the design patterns should be combined with the cultural symbols of the Spring Festival to design cultural products.Through the research of this subject,not only the added value of cultural products during the Spring Festival is improved,but also the inheritance and development of Miao embroidery culture in Western Hunan,and the promotion of traditional Chinese culture and the protection of intangible cultural heritage.