Research On The Influencing Path Of Digital Transformation Of Midea Group On Enterprise Performance

With the development of the times,the global economic characteristics are gradually showing a new trend of digitalization,and the digital economy has now become a continuous strong driving force to realize China’s economic development and sustainable development.The rise of digital economy has not only opened up new markets for enterprises,but also provided more opportunities for innovation and creation for traditional industries,accelerated the upgrading of digital transformation and constructed a more perfect digital system.Because of our country’s support for digitalization,more and more enterprises have realized that if they want to carry out digital transformation faster and better and enhance their competitiveness,they must invest more in digital transformation.Therefore,in order to cope with industrial changes,more and more enterprises gradually carry out digital coverage to meet the challenges brought by big data and the Internet.The digital transformation of enterprises is the trend of the times.With the development of the times,enterprises can get more profits with less cost.Through digital transformation,enterprises can reasonably change the organizational structure of the company and make it more standardized;In terms of business,it can realize rapid product innovation and diversified production to meet the different needs of customers;In terms of technology,digital means can be used to speed up logistics turnover,reduce inventory accumulation,and maximize cost reduction and efficiency improvement for enterprises.As a leader in the home appliance industry,Midea Group began digital transformation as early as 2010.In the process of exploration,Midea has carried out various transformations in the business framework,organizational model and technical improvement of the enterprise,and created its own platform system,with remarkable achievements.This paper takes Midea Group’s digital transformation as the case study object.Firstly,it briefly expounds the current situation of enterprise’s digital development,and based on the existing research,it combs how enterprises are affected by digitalization.It also analyzes the influence of Midea Group’s digital transformation on enterprise performance under the theory of organizational change,resource-based theory and social grid theory.The success of digital transformation makes Midea Group’s business online,which makes a lot of work can be done directly by machines,which greatly improves the efficiency of employees and the utilization rate of machines,and digital technology enables enterprises to complete some tasks that could not be completed before.Finally,the paper makes a concrete analysis of the impact of Midea’s digital transformation on enterprise performance and how to affect it,and proves that enterprises can improve enterprise performance through sales capacity path,production capacity path and network embedding path under digital transformation,better realize enterprise digital transformation and actively develop online business,so that enterprises can fully enjoy the "digital dividend" and enjoy the benefits brought by the Internet.