| Similar to the mobile phone industry,Automobile industry is an important pillar industry of national economy in our country,it have long industrial chain,high related degree,it boost consumption,promote employment obviously,so it plays an important role in national economy and social development.Since the 21st century,the Chinese automobile industry has developed rapidly,formed many varieties vehicle and parts production systems,with the development of the industrial concentration and the industrial technology,China has been became a major automobile production country in the world.According to the data of the National Bureau of Statistics,from 2017 to 2020,the passenger vehicle penetration rate of new energy vehicles increased from 2%in 2017 to 6%in 2020,and the monthly penetration rate of new energy vehicles in July 2021 has reached 15%.While the penetration of new energy vehicles are increasing,hybrid vehicles are also accelerating the market rapidly.The conventional fuel vehicles’ market are compressed and the development of the traditional automobile industry has been greatly challenged.In this paper,Traditional fuel engine industry is getting into the trouble,in order to transform and upgrade,Improve industry competitiveness,improve profitability continually,avoid company splitting,keep the company sustainable development,this paper take the AS precision machinery Co.Ltd’development strategy as the research object,formulate the development strategy more clarify through the analysis deeply.This paper using the Strategic management theory and Research&analysis method to explore the reason why the company get into the trouble.this article combining the industry situation and company internal&external environment,formulating the new energy product development strategy,through product formulation,process research and development,product research and development,enhance innovation ability and strengthen supply chain management and other aspects of the implementation path planning,strive to achieve the company’s turnaround development and sustainable operation.Finally,in order to guarantee the company strategy implement well-off,this paper making some recommendations include R&D system innovation,operation system reform,brand awareness building,human resources system improvement and corporate governance deepening,which indicate directions for the development of the company.Through the development strategy research of ASJM Machinery Co.,LTD.,this paper innovatively formulates the "1+4" development strategy contains "one core and four development points" of ASJM Machinery Co.,LTD.,points out the development direction of the company.This paper innovatively establishes a new organizational structure to provide a strong guarantee,which to improve the company’s operating efficiency,enhance the company’s R&D ability and overall competitiveness.Finally,with the development of the global new energy industry,more and more traditional enterprises have suffered business difficulties for years running.This research results of the company can indirectly guide the development strategy of traditional enterprises. |
