Recherch On The Development Strategy Of PJ Construction Company

In China,the construction industry is a strong driving force for economic development and plays an undeniable role in driving the growth of China’s GDP.However,in the three years of the epidemic,the economic downturn,and the diverse background of the "carbon neutrality" and " emission peak" goals,the labor-intensive traditional construction industry cannot adapt to the demographic dividend transformation,and the traditional production model has gradually become unsuitable for future development.Many small and medium-sized construction enterprises are facing huge challenges and are increasingly difficult to survive.Therefore,in the current severe market environment,if construction enterprises want to achieve long-term development in the future,they must actively seek change,establish long-term development strategic goals,and make complete and detailed enterprise development strategic plans.This article takes PJ Construction Company as an example to introduce its registered capital,licensing qualifications,organizational structure,corporate culture,and other basic information.It conducts in-depth investigation and analysis of the company’s current development situation,especially the situation of undertaking projects,elaborates on PJ Construction Company’s current competitive strategy and implementation effectiveness,and explores the problems and reasons for the current development of the enterprise.Through the PEST analysis method,a macro analysis was conducted on the external environment of PJ Construction Company,including politics,economy,society,technology,etc.,with a particular focus on the application of BIM technology in construction.In addition,the Porter’s Five Forces model is used to analyze the competitive environment in the construction industry,and SWOT analysis is used to systematically evaluate the strengths,weaknesses,opportunities,and threats of enterprise development.Based on the above analysis results,the overall development strategy of the company focusing on the transformation of prefabricated building is clarified,and the strategic focus is to build a horizontal and vertical integrated industrial chain and a diversified layout of market segments.And it was proposed that the company’s functional strategy is from four aspects: market,finance,human resources,and informatization,emphasizing the full coverage of the information system and the construction of smart construction sites.Finally,in order to ensure the implementation of the strategy,measures were proposed to ensure the implementation of PJ Construction Company’s strategy,specifically from the perspectives of organizational support,personnel support,financial support,and technical support.The full text was summarized.This article aims to propose targeted development strategies for PJ Construction Company through the exploration and analysis of the current situation,existing problems,and key elements of its strategic implementation.It can help PJ Construction Company achieve successful transformation.By doing so,it also hopes to provide reference for the transformation of medium-sized private construction enterprises of the same scale.In the increasingly complex industry environment,effective enterprise development strategies can be scientifically formulated,in order to enhance the competitive advantage of sustainable development of enterprises and make greater contributions to China’s economic and social prosperity.