Development Strategy Research Of S Wind Power Enterprise

At present,China’s wind power industry market continues to grow and the entire industry chain is gradually improved.In the face of competition in the industry and changes in the external environment,wind power manufacturing enterprises need to adjust their development strategies in time to better adapt to future markets.This paper takes the S enterprise in the wind power industry as the research object,and aims to provide relevant strategies for the S enterprises in the transition period.This paper summarizes the development status and process of S enterprise,analyzes the human resources and financial resources,technical capabilities and production capacity of the enterprise.It focuses on the external macro environment and the development status of the wind power industry,and applies the wave.The special five-force model analyzes the industry’s competitive structure and clarifies the impact of various aspects of the industrial chain.Based on the quantitative analysis of internal and external factors evaluation matrix,SWOT model is used to analyze the advantages,disadvantages,opportunities and threats of enterprises.SWOT quadrant map and strategic pedigree map are used to analyze and select the strategy of the enterprise.Finally,the enterprise strategy is put forward.Implementation measures and safeguards.The paper holds that under the background of the existing resources of the enterprise and the fierce market competition,S enterprises need to implement the diversification strategy in the overall strategy,implement the product differentiation strategy in the business unit strategy,and broaden the core of the enterprise production fan business.The industrial chain seeks new profit growth points for enterprises;enterprises can implement initiatives such as propagating strategies,refining strategic goals,optimizing corporate organizational structure,rationally allocating corporate resources,creating excellent corporate culture,and using balanced scorecard evaluation strategies.Strategy;At the same time,enterprises should provide protection for the implementation of the strategy from the development of new installed machine market,expansion of business chain,deepening of enterprise management methods and improvement of marketing capabilities.