Research On The Design Of IP Cultural Derivatives In Museums

In the context of the new museology,the interdisciplinary nature of museums has been highlighted,while the focus of museums is changing from simply displaying their collections to being "people" oriented,with a greater emphasis on the personal experience of visitors.In recent years,museums have become one of the destinations for cultural and recreational tourism as the public’s cultural consumption continues to improve and demand for spiritual and cultural life increases,and as national policies are issued.The museum business in China is booming at present,and the call for encouraging museum innovation and development is growing.This paper focuses on the design of cultural derivatives of museums under the authorization of intellectual ownership,firstly,by investigating and analyzing the current development status of museum IP cultural derivatives,introducing the concept of museum IP,discussing the characteristics that excellent museum IP should have,analyzing the necessity of museums to create IP,as well as exploring the construction path of museum IP,and summarizing the design process of museum IP cultural derivatives and Second,from the visual image design of museum IP as the starting point,we explore the inner culture of the museum,refine the relevant design elements,design a cartoon IP image with personality settings,and enrich the shaping of IP image in terms of expressions,action extensions and regional cultural characteristics;finally,we combine the industrial chain of cultural derivatives and start the design of cultural derivatives based on museum IP.This paper takes the Henan Museum as the design practice object,explores its excellent collection of cultural relics,creates a deep-rooted museum IP according to the design positioning,and finally exports the IP cultural derivatives of Henan Museum.The promotion of museum IP cultural derivatives can be used to help the public better understand the museum and the cultural connotations behind it,while promoting the rapid development of the cultural industry.In this way,museum culture can become the culture of the public and be widely used in daily life,becoming an important tool for building public cultural confidence and spreading cultural values.The cultural connotations and economic benefits of museum IP can open up a more effective and practically meaningful path for Henan Museum to promote the sustainable development of its IP cultural derivatives.