Ip Design And Application Of Xiangtan Cultural Tourism In The All-Media Era

In recent years,Xiangtan has been vigorously promoting the development of cultural tourism.The IP wave has brought about new changes,and with the rapid development of the Internet,"Netflix punching" and "celebrity punching",has become an inevitable trend.The development of cultural tourism IP image is not only an important means to promote the cultural tourism image of the tourism location to flourish,but also an extremely effective carrier and means in the cultural communication of a city,with certain characteristics of culture,uniqueness and publicity.Xiangtan has a very rich natural and humanistic landscape advantages,is well-known in China and abroad as the hometown of great people,humanistic mecca.With the development and innovation of technology,the way of conveying and presenting information has changed tremendously,and the media has now entered the era of full media from the traditional era.Taking the visual image design of Xiangtan city’s cultural tourism IP as an example,the basic theories related to the all-media era and cultural tourism IP are studied through the literature research method.After field visits and online network research,it summarises and analyses the current situation of Xiangtan’s regional culture and Xiangtan’s cultural tourism promotion,and explores the application value of cultural tourism IP in the promotion of the city’s cultural tourism image.Combined with the IP design case study,it explores the form of IP image promotion application and explores the principles of Xiangtan cultural tourism IP image design.Based on the results of questionnaire research and online data research,analyse and position the design of Xiangtan cultural tourism IP image,finally refine and transform Xiangtan regional cultural elements,design a set of cartoon IP image,and design dynamic expression packs,dynamic publicity posters and cultural and creative derivative products based on the IP image to facilitate its online and offline promotion,complete the Xiangtan cultural tourism IP in the era of full media The design and application of the graduation design practice and sum up the experience.We hope to create a new image of Xiangtan’s unique cultural tourism IP,so that it can be adapted to different forms of communication and application scenarios,in order to meet the new demand of enhancing the attractiveness and communication of the city under the policy of "insisting on shaping tourism with culture and highlighting culture with tourism",attracting the general public to travel to Xiangtan and expanding the popularity of Xiangtan’s cultural tourism.