Research And Design Of Media Transformation Of Cultural Tourism Night Tour

Recently,the state continues to vigorously promote the development of culture and tourism economy,and promotes a series of preferential policies and specific measures from the central government to the local government,with special emphasis on the development of night culture and tourism consumption gathering areas.Lighting design,once only as a part of environmental supporting design,has been pushed to an unprecedented height,including lighting designers,architects,urban planners and dance designers At the same time,the director puts forward new requirements for the mass built cultural tourism projects under the new situation.Aiming at this problem,this paper takes the relationship between people and media as the starting point of the research,and takes the media light environment of film town as the research object,and discusses the promotion strategy of space media in the night environment.First of all,through the analysis of media theory disclosure rules and action mechanism,this paper discusses the relationship between photoelectric media and people in architecture and the action mechanism of architecture as a medium.It concludes how the information is transmitted through the media in the built environment at night.At the same time,it demonstrates the relationship between media city and media,and then discusses the relationship between media architecture and space environment and behavior mode Through the analysis,the theoretical support of space media promotion is obtained.Then through the lighting type and construction mode of media facade,the content and elements of media space,the interpretation of media art,the performance of media content and other cases are studied,and the specific strategies of space media promotion are built.To balance the light order,tell the story of light,and reconstruct the light countermeasures as the design principles,this paper proposes four design strategies: transforming the media facade,linking urban events,superimposing media space to express architectural communication,composite media art to improve landscape quality,and manufacturing media content to respond to human-computer interaction.By summing up the specific design methods of media promotion of night cultural tourism project,taking 1978 film town of Guangzhou as the object of practical verification,this paper analyzes the geographical location and light environment elements of its promotion carrier,and puts forward the media promotion plan of 1978 film Town,with media elevation promotion,media space transformation,media art intervention and media content design as the main suggestions And consider the ownership of information,the application of technology,the choice of tools,the listing of content,and carry out specific design evidence-based.Finally,through the summary of the design ideas of night cultural tourism project space media promotion,this paper looks at the future prospects of night cultural tourism project space media promotion from five aspects.