Study On The Application Of Cultural Elements In Remote Area Of Guizhou Town To The Image Design Of Ancient Town

Urban image design is the orientation and layout of the city's appearance and connotation,which is a necessary factor to establish the tourism brand,and also an important means to highlight the personality and diversity of the city.Guizhou pleasant climate,air quality,natural scenery landscape more beautiful,ancient city and town as the first of four big ancient town in guizhou,guizhou is a landmark attractions,and tsing lung hole,ZhuShengQiao,Dragon Boat Festival is a representative of the town far regional culture.The urban image visual symbol lacking in the present city is not satisfied with the cultural and emotional experience demand of tourist consumers.So how will town far regional culture element and town far city image design clever union,highlighting the ancient town tourism visual image of the city,can convey to the tourism consumers town regional culture characteristics of ancient city,and formed its own unique tourism brand,to the town of ancient city culture actively inheriting and promoting role.There are five chapters in this article.Chapter one introduction,mainly discusses the origin and significance of topic design,as well as domestic and international situation and theoretical basis;The second chapter discusses the regional cultural elements and the design of the ancient town image design and the correlation;The third chapter discusses the concrete application of the cultural elements in the remote area of town in the tourism image design of the town.The fourth chapter discusses the application principle of the cultural elements in the remote area of the town.The fifth chapter analyzes the shortcomings and prospects of the thesis.There are two points of innovation in this paper.First,through the extraction and reconstruction of the cultural elements in the remote areas of the town,the rationality of the elements of the image design of the town's far city is achieved,which achieves the artistic quality of simple and beautiful modeling.In the town of ancient city on the concrete application of regional culture element,through to therefining of zhenyuan landscape features and generalization,the shed and reconstruction of the building,mining and innovation of folk culture,the traditional process of inheritance and borrow,fully do the elements of the representative,extraction of artistry,the rationality of the combination,to clever blend in related regional culture element reasonable town far in the design of the city's image.Secondly,through the reasonable use of the image of the town far city,the artistic principle of "communicating with each other and perfection to beauty" has been achieved,and the uniqueness principle of "clueless and maverick" is achieved.In the visual image of the town of ancient city of graphics,and other specific design on the product packaging design,clever use of folk culture,the traditional process,such as elements,to tourism consumers better visual perception and cultural experience,to change the current most of the visual image of city is the current situation of"thousand city side,giving town far city image the unique aesthetic feeling and personality.