Research On The Cultural And Creative Product Design Of "Shui Hu Hero City" In Yuncheng Under The Background Of Cultural Tourism Integration

In recent years,with the rapid economic development of our country,people' s demand for material life has turned to the pursuit of spiritual life.In this context,the rapid rise of tourism,in the proportion of people' s leisure and entertainment activities is higher and higher.Due to the commonality in cultural resources,cultural products,cultural creativity,cultural consumption and other aspects,cultural industry and tourism industry have been imperceptibly integrated,promoted and integrated with each other.In this context,cultural and creative products ushered in unprecedented opportunities for development.Yuncheng county,Shandong Province,as the birthplace of the water margin story,has rich cultural connotations of the water margin.Located in Yuncheng County,"Shui hu hero city"as a national "4A" level scenic spot,lurks huge water margin cultural resources and cultural brand power.However,due to its late start,small R&D efforts and many other reasons,the cultural and creative products of "Shui hu hero city" have not been effectively developed in cultural exploration,inheritance and promotion.Promoting cultural cohesion is an important measure to carry forward traditional culture and explore the modern value of traditional culture.It is an important way to explore the contemporary effect in the field of cultural design and promote regional cultural economy to develop cultural and creative products with cultural,artistic,practical and commemorative features through the Shui hu culture accumulated over hundreds of years.The author hopes that through the design and development of cultural and creative products of the "Shui hu hero city",the precious spiritual wealth of the Chinese nation will be inherited,so that young people can better understand the culture of the water margin and the cultural background and historical roots of the" Shui hu hero city",and promote the combination of traditional culture and modern culture in many ways.This paper uses the methods of investigation,data collection and analysis,induction,and comprehensive design.Starting from the historical and cultural resources and the cultural resources of scenic spots,the visual cultural elements of the "Shui hu hero city" are interpreted and recreated by using the artistic design methods,and the cultural elements of the " Shui hu hero city" are combined with the products of daily life At the same time,we should promote the culture of " Shui hu hero city".This paper is divided into five chapters,the first chapter is the introduction,which describes the purpose and significance of the topic;the second chapter is the research review,which mainly analyzes and studies the relevant theories of cultural and creative product design of "Shui hu hero city",which provides the theoretical basis for the tater design and creation;the third chapter is the cultural and creative product design ideas,which mainly focuses on" Shui hu hero city" Relevant visual elements are collected,summarized and extracted to form preliminary visual elements;the fourth chapter is the design practice,which combines the innovative visual elements with the products of daily life;the fifth chapter is the conclusion,which summarizes the artistic expression form of cultural resources of " Shui hu hero city" and its application in daily necessities.Review and reflect on the shortcomings of this topic and the future prospects,reveal the influence of Water Margin culture on regional cultural development and regional economy.