Research On The Application Design Of New Media Art In Urban Renewal

Changchun City has been awarded the title of National Historical and Cultural City due to its long industrial history and rich early architectural heritage.In recent years,as China’s urban construction enters a new stage,Changchun’s urban renewal planning has shown a new development trend.From the traditional reconstruction and construction,higher development needs are gradually put forward.new media art provides new ideas for the development of urban space.Currently,Changchun City has entered a critical period of development,with a focus on actively building new areas and creating new regional landmarks.The shift in development focus has led to an imbalance in the development of various urban areas in Changchun City,resulting in the gradual desolation of the old urban area and the loss of urban historical memory.At the same time,technological progress has raised higher requirements for the functional needs of public facilities.In real life,people pursue more interactive,innovative,and comprehensive aesthetic experiences.Therefore,it is an inevitable choice of the times to integrate the technical means and artistic concepts of new media art into the urban renewal.As a diversified technology and art complex,new media art can meet people’s high-level needs for cultural life from multiple perspectives.In the fusion of virtual and reality,it brings people a unique sensory experience,attracts people to actively participate in the construction of urban public spaces,and endows the old urban area with new vitality,increases interactive behavior,and creates an active space.In this paper,the historical and cultural block of Changchun First Automobile Manufacturing Factory is taken as the research object,and new media art is integrated into the urban construction,so as to create the characteristic landmark of the old city,enrich the regional cultural publicity methods,shape the modern image of the city,enhance the public’s willingness to interact,and retain the historical memory of the city.The following five parts of the study were conducted through literature review,case analysis,and field research methods:The first part clarifies the research background,purpose,and significance,provides a literature review of the current research status at home and abroad,establishes a logical framework for the paper,and lays the foundation for the research.The second part sorts out the concept,technical means and characteristics of new media art.The third part summarizes the main implementation scope of urban renewal in Changchun by reviewing the process of urban renewal in Changchun;Summarize the specific problems existing in the current urban renewal of Changchun,analyze the relationship between urban renewal and new media art,and elaborate the necessity of urban renewal and application of new media art.The fourth part is to conduct on-site research and analyze the current situation of the research object;Search for relevant cases and expand design ideas;Summarize the design principles and consider updating strategies based on the current problems of the research object.The fifth part analyzes the audience demand for new media application design,and based on the research theories and content collected and organized in the previous text,conducts specific design and application of the research object,and summarize the entire text.