Search On The Application And Design Of Landscape Scenery Of Yichang In Tourism Cultural And Creative Products

Tourism,as a green and healthy method of consumption,can help people to eliminate the fatigue which caused by fast-paced urban life,and enable people to obtain spiritual relaxation and satisfaction.Being close to nature makes people more relaxed,while being enchanted by the landscape makes people more open-minded.With the rapid development of the tourism industry and the growing spiritual needs of people,the development of the tourism cultural and creative industries has been strongly given support and assistance by the country and the government,which face the new opportunities for development.In the context of this era,by collecting and researching excellent cases of tourism cultural and creative product design whether from domestic or international,analyses the design principles and experiences of tourism cultural and creative products,and summarizes creative ideas with common characteristics and applies them in the design,it has clear practical significance.Taking the scenic beauty of Yichang as the starting point,specifically taking the landscape scenery of the Three Gorges Tribe Scenic Spot which in Yichang as an example.we could extract the natural landscape "physical images" and humanistic landscape "imagery" of the Three Gorges Tribe Scenic Spot as the basic elements of tourism cultural and creative design,using the expression of traditional Chinese landscape painting to explore the creative expression of modern tourism cultural and creative products that integrate the regional characteristic of the landscapes with modern tourism cultural heritage.Through the practice and research of tourism cultural and creative product design based on Yichang’s landscape characteristics,which can provide ideas for the design and research of local tourism cultural and creative products in Yichang,promote the design of tourism cultural and creative design from the regional culture,and also provide a methodological references for the creative transformation and innovative development of current regional characteristic of culture.