Research On The Design Of Cultural And Creative Products Based On Asar Music

Asar Music is a traditional music spreading in Mongolian area.As an important intangible cultural heritage of Mongolian,it shows people a differently splendid chapter.With the rapid development of modern science and technology and the ever-changing aesthetic needs of consumers,Asar Music is in a dilemma of narrow living space.At the same time,there are also other issues such as the scarcity of inheritors and unclear future prospects for this industry.This has undoubtedly had a significant impact on its inheritance and development.The positive interaction between Asar Music and cultural and creative products is one of the effective methods to promote the sustainable development of cultural and creative products,while also injecting new vitality into the inheritance and development of Asar Music.Firstly,this thesis analyzes the artistic characteristics of Asar Music culture,concludes the overview of Asar music and the current survival and development status.Secondly,information extraction is carried out on visual elements in Asar Music culture as well as the modern design techniques that are used for reasonable transformation.After that,the concepts related to cultural and creative products are reorganized and the feasibility of combining the innovation needs of cultural and creative products and the development requirements of Asar Music is analyzed.In addition,this thesis attempts to explore the design and research methods of Asar Music cultural and creative products,and start cultural and creative product design practices with the theme of Asar Music cultural elements in order to increase the cultural attraction and market awareness of the cultural and creative products on Asar Music.Finally,this thesis aims to summarize the corresponding design methods and strategies through research on the cultural and creative product design of Asar Music,and achieve innovation in the spread of Asar Music.