Research On The Transformation Of Regional Cultural Elements In The Design Of Cultural And Creative Products

With the rise and development of cultural industries in China,the cultural and creative products are gradually popular in the Chinese market.The most significant difference between the creative products and general commodities is that the creative products are based on cultural elements and integrate culture into products.The focus is on the integration of cultural elements and products.The rich and colorful regional cultural elements are an important part of Chinese traditional culture,which reflects the social lifestyle of many ethnic groups in China.The regional culture comes from the local people and exists in the lifestyles and living habits of the local people.Refining the elements of regional culture and applying it rationally to the design of material resources and spiritual and cultural resources can enable our long-standing Chinese culture to continue to inherit,and at the same time realize the use value and cultural value of products.This study takes regional cultural elements as the object of discussion,and transforms cultural and creative products from a single form aesthetics to a deeper regional characteristics study,guiding designers to extract key regional elements to design practice,thereby enhancing cultural and creative products.Cultural connotation and regional characteristics.In the process of researching the subject,in order to realize the embodiment of the better regional cultural elements in the product,before the research on the modeling method,the theory of the relevant field will be analyzed and interpreted,which will guide the subsequent research work.The role.This study takes Huzhou's regional cultural elements as the research object.Firstly,through the field investigation of Huzhou and the corresponding literature,it analyzes and summarizes the characteristics of Huzhou culture and region,and deeply explores the connotation of regional cultural elements,and analyzes cultural and creative products.And discussion,and finally based on the research of the two,put forward the transformation mode of regional cultural elements in the design of cultural creation products,and apply the transformation mode to design practice,taking Huzhou silk culture and pen culture as the starting point of conception.The previous data is sorted out,integrating regional traditional culture and modern product development trends,focusing on the clever application of Huzhou's lake pen culture and silk embroidery,combining it with modern product technology,which can not only develop traditional culture but also cater to modern times.The role of development.