Research On The Application Of Memphis Style Illustration In Brand Cultural And Creative Visual Design

"Memphis" is an important design school in postmodernism.It is mainly influenced by the international style,and compatible with the core ideas and aesthetic expressions of postmodernism,forming its own unique design language and style.The impact of this style on the design field is mainly reflected in graphic design and product design.This article mainly innovates the "Memphis" style in illustrations and applies it to the brand’s cultural and creative visual design.Under the current social conditions,people are increasingly considering the impact of cultural and creative products on user emotions and experience in consumption,and there are serious homogenization and lack of novelty problems.These problems will make consumers resist the brand.Therefore,this topic There is some room for research.The article revolves around five parts.The first part writes about the meaning and characteristics of Memphis style illustrations,as well as the definition,characteristics and forms of Memphis style illustrations,thus analyzing the status quo of Memphis style illustrations;the second part discusses the cultural and creative vision of brands.The design is explained,and the positioning and concept of the brand,as well as the definition and types of brand cultural and creative visual design,are analyzed at the same time.Describes the conception of Memphis style illustrations in brand cultural and creative visual design,analyzes the connection between Memphis style illustrations and Youhe brand,and summarizes the design concept,design innovation,extension design and Element extraction of Memphis style illustrations in Youhe brand cultural and creative vision;the fourth part summarizes the design principles,design methods,and design performance of Memphis style illustrations in brand cultural and creative visual design;the last part mainly focuses on Memphis style illustrations in different carriers,different ingredients,and different consumer groups for practice.