The Application And Research Of Flat Illustration Style In Fast-Moving Consumer Goods Packaging

In recent years,the flat style illustration form developed from the flat design style has gradually been widely used in brand packaging design,and is deeply loved by young audiences.It is a new artistic form that conforms to the aesthetics of the times.This article attempts to combine flat style illustrations with FMCG brand packaging design to form a collision between emerging art forms and traditional markets.The application research of flat style illustration in the packaging of craft brewing series can open up the brand market faster and wider,adding new vitality to the fast moving consumer goods market.Packaging that keeps pace with the times can enhance the attention of young consumer groups to products,and using flat style illustration design can achieve multiple results with quick results.It is of great significance to the breadth and depth of the FMCG market.This article mainly discusses the relationship between flat illustrations and FMCG brand packaging design.Firstly,it introduces the overview of flattening style and commercial illustration,the design principles and characteristics of flattening style,the design aesthetic embodiment of flattening style,and the definition,generation,development,and characteristic analysis of commercial illustration.Then,it expounds the design concepts of FMCG and brand packaging,discusses the classification of FMCG under different circumstances,and focuses on analyzing the principles of brand packaging design,including brand image and packaging design,brand packaging visual hierarchy,and the sustainable development of FMCG brand packaging.Finally,the feasibility analysis of flat style illustration for FMCG brand packaging design is analyzed,mainly including the convergence of the two,market advantages,and impact and significance.The research results of this article indicate that as a popular design trend,flat style illustration can bring a more concise,fashionable,and personalized design style to the packaging design of FMCG brands,enhancing the competitiveness and market influence of the brand.In this article,the main research and application direction is No.7 shop’s refined fruit white.I hope that the writing and practice of this article can bring some discussion and attempts.