Research On Tourism Product Development And Planning And Layout Strategy Of Fengxiang Yongcheng Lake Under Ecological Guidance

With the increasing demand for tourism among urban and rural residents and the increasing demand for tourism products,tourism destinations based on local historical and cultural relics and natural geographical landscapes have become popular,inevitably leading to conflicts between regional ecological environment protection and tourism economic development.In recent years,the concept of "ecotourism" has been constantly mentioned in the tourism industry,attempting to solve such problems through an ecological approach to achieve coordinated and sustainable ecological protection and tourism development.At the same time,the concept of "ecology" itself has become a principle requirement for various construction activities.However,due to the lack of integration and coordination with disciplines such as urban and rural planning,the concept of "ecotourism" lacks scientific analysis and decision-making methods as well as reasonable development technology paths in spatial implementation.This study takes Yongcheng Lake in Fengxiang as the object,and based on the relevant concepts and theories of ecology and tourism,analyzes and summarizes the practical research results on ecotourism and wetland parks at home and abroad.Through on-site research and analysis,specific problems in the tourism development of Yongcheng Lake in Fengxiang have been identified.With an ecological orientation,an overall research system has been formed,providing decision-making basis and spatial support for the implementation of ecotourism.Firstly,at the level of overall regional tourism resource development analysis,based on three categories of conditions: ecological environment conditions,tourism resource endowment,and tourism development conditions,a potential evaluation system for Yongcheng Lake tourism resource development under ecological guidance is constructed.By combining AHP analytic hierarchy process and expert evaluation,the development potential score is obtained to evaluate the regional development value;At the same time,at the level of tourism product development and layout,starting from three major aspects:ecological security pattern construction,tourism product planning,and tourism product layout,based on the ecological foundation,ecological zoning is defined to achieve ecological function restoration.In terms of tourism product creation,current tourism development trends are analyzed,combined with resource endowment to form a core tourism product spectrum,and regional environmental capacity calculation is carried out,Complete the layout of tourism products,forming a technical path system for the overall ecological oriented development and layout of tourism products.