Study Of Tourism Development Strategic Planning

The research of this dissertation is based on two practice cases. The dissertation studies the background , core issues, theory connotation and workout procedure with scientific practice philosophy method and the research idea of practice—theory— practice.In the first chapter of this paper we firstly analyze the research background from three aspects. These are puzzles from tourism planning practice, epoch background of tourism industry and international background.World economy appears into both globalization and regionization. In China, market economy has grown up step by step. Under the background of the world, region and market economy, tourism industry, as the important part of economy, is affected by many new positions. They lead to factors which affect the development of tourism industry more anfractuous. Four background characteristics come forth. They are new, change, big and part affect whole. The excessive rational tourism planning cannot deal with these new characteristics. The countermeaeure of tourism development strategic planning is establishing relatively steady strategy under the layer of macroscopical strategy. So it can use steadiness to deal with changeableness, use unalterable strategy to deal with variational environment. At the same time it uses regional conformity to deal with the characteristic of big. At last, aiming at the characterristic of part affect whole, we take the form of tourism theme planning to break up the whole so as to be asey to operate by market.The research progress of tourism development strategic planning is summed up in chapter two. The theory, method and practice of tourism development strategic planning is still in exploration stage. Ongoning researches are born out of traditional tourism planning. The legal planning form of tourism development strategic planning is hasn't come into being. But tourism planning of overseas pays much attention to the research of strategy. But in China, the status of strategy research hasn't got much attention all the time. The practice of strategic planning is even rarer. Under thepractice study we had engaged, combined with above background, this paper uses science practice philosophy, systematic theory, induction method, deduction method and comparasion method to research on the theory, method, procedure and core issues of tourism development strategic planning.In chapter three we annotate the correlative basic concept of tourism development strategic planning. Then we compare the inner difference between strategic planning and development planning. The position of tourism development strategic planning in tourism planning system is primary bring forward.Chapter four, five, six and seven is the main body of this paper. Set out from three value tropism of planning and combined with the market need of tourism industry development, the paper brings forward important issues which strategic planning need to be solved. Among them, the core issues are aim establishment, strategy study and strategic methods. Its main characteristics are firmness and flexibility of aim system, adaptability of strategy combination and actual effect of strategic methods. After this, the paper firstly studies the theory system of tourism development strategic planning. We think that tourism development strategic planning firstly need to in virtue of sustainable development theory, tourism planning theory, strategy decision-making theory, planning theory and marketing theory as its reference theory. After adequately studying the relationship between these theories and tourism industry development, we gereralize the theory meaning of tourism development strategic planning which include the concept, characteristic, planning core, object-oriented, participant colony, correlative basic theory etc.. From theory to method, we think that the research object of tourism development strategic planning is tourism system. Because it is a complicated large system, the only research method is integrated planning. The decomposion under integration embodies that different methods uses in different stage of strategic planning. Factors orientation method is applied in background analysis to make base for strategy study. SWOT analysis is also applied in background analysis. But it is a integrate analysis, so it can offer exact research conclusion for aim establishment and strategy study. Aim demonstrationmethod is applied in the stage of aim establishment and strategy study to offer methods for aim establishment and comparision. Schemes comparision method is applied in the stage of strategy study and strategy decomposion for schemes selection. On the basis of theory and method research, the paper research turns to discuss the working procedure of strategic planning. We put forward four stages research course. The first stage is giving birth to task and preparation work. It includes establishment of planning task book and planning team and setting up planning decision-maker bank. The second is strategic planning research and production formation stage. The third is strategic planning decision-making stage. Certain amount decision-maker who comes from decesin-maker bank makes communication and decision for planning scheme according to decision-making reference system. The times of decision-making is decided by the quality of planning scheme. The last one is planning implementation and strategy adjustment stage. This is also the aim of planning. The task of this stage is making regular evaluation during planning implementation and feeding back in time. If needed, the strategy should be modified in time.On the basis of above research we make conclusion and analysis for our finishing two practice cases in chapter eight. Compared to the research conclusion of this dissertation, we separately analyze the succeeding point and shortcoming from core issue, supporting theory, method system and workout procedure of these two cases.We conclude the main research achievements and innovation points. At the same time, issues needed to be studied more are also proposed in chapter nine.