| With the acceleration of urbanization,citizens’ demand for the quality and quantity of comprehensive park green spaces continues to increase.Tourist satisfaction is a relatively important evaluation indicator to explore the level of comprehensive park services for citizens.In this study,19 comprehensive parks in Hangzhou were selected as the object of study.Based on field investigation and utilizing deep learning technology,a sentiment analysis model based on mass reviews was constructed.According to field investigation and sentiment analysis,a quantitative evaluation system of tourist satisfaction for Hangzhou’s comprehensive parks was established.Social media data was used to conduct research on optimization strategies for comprehensive parks.The main results are as follows:(1)Field investigations showed that the 19 comprehensive parks in Hangzhou have a rich variety of plant landscapes,clear seasonal landscapes,diverse water types,and changing landscape spaces,complete infrastructure and a diverse range of age structures among activity crowds.However,there are also problems such as weak water affinity in some park watersides,lack of recreational facilities,lack of parking space,and unreasonable tour routes.(2)Tourists have a relatively positive and neutral overall emotional attitude towards the 19 comprehensive parks in Hangzhou,and spring,plant viewing periods and festival activity periods are the peak periods for visits.The results of sentiment analysis showed that the overall emotional attitude score of tourists towards Hangzhou’s comprehensive parks is between 3.33 and 3.64(out of 5).From the perspective of review time,spring is the peak period for comprehensive park reviews,accounting for 52.55% of the total reviews throughout the year,and the emotional attitude score of tourists towards the parks in spring and autumn seasons is slightly higher than that in winter and summer seasons.(3)Tourists have a high degree of satisfaction with the landscape environment of the 19 comprehensive parks in Hangzhou,but relatively low satisfaction with transportation functions.According to the satisfaction evaluation results of the indicator layer,landscape environment(3.8021)>recreational services(3.6032)> infrastructure(3.3119)> park management(3.1907)> transportation function(3.1865).In the factor layer of the landscape environment,air quality(4.2998),overall aesthetics(4.2011),and plant viewing(3.6891)have relatively high contribution values.In the factor layer of transportation functions,parking convenience(3.0327)and external transportation convenience(3.1535)have relatively low scores.(4)In order to further enhance the connotation and service quality of comprehensive parks in Hangzhou,a series of measures can be taken to improve park spatial function composite,dispersed landscape nodes,diverse recreational facilities,improve transportation accessibility,innovate operating models,enrich plant configurations,and strengthen waterside space construction,based on the problems reflected by field investigation and sentiment analysis. |
