Design And Application Of Cultural And Creative Products In Anyang Yin Ruins Museum Under The Background Of "Internet+"

With the prosperity and development of modern science and technology,today’s society has already entered the Internet era with the rapid development of information construction."Internet Plus",as the new economic normal,builds a new environment for information dissemination,forms the trend of connecting everything,and drives the transformation of the economic model of traditional industries from resource-driven to innovation-driven.Among them,the connection between the "Internet+" and the museum presents the cultural heritage to the public in a new way and realizes the promotion and construction of cultural resources.As a typical site cultural scenic spot,Yin Ruins Museum has rich heritage and culture,which contains profound Yin and Shang culture.Under the background of "Internet +" era,how to combine the collection resources of Yin Ruins Museum to design cultural and creative products with both cultural characteri stics and modern consciousness,and promote the dissemination of Yin and Shang culture through Internet media is the focus of this design research.Therefore,under the background of "Internet +",the author intends to take Yin Ruins Museum as the research object to carry out innovative design and application of cultural and creative products.First of all,a theoretical overview of "Internet Plus","museum cultural and creative products" and other related knowledge is carried out,and the influence of the development of "Internet Plus" era on museum cultural and creative products is analyzed.Secondly,by referring to relevant literature,field research and other research methods,the thesis sorts out the characteristic cultural resources of Yin Ruins Museum,points out the design status of cultural and creative products of Yin Ruins Museum,and the existing problems in online and offline cultural and creative shops and products.Furthermore,on the basis of consumer analysis and investigation,combined with excellent design cases,the author obtains the design elements,principles and methods of cultural and creative products of Yin Ruins Museum in the "Internet +" era.Finally,through the concrete practice,the available resources were summed up and arranged,and a series of derivative designs of cultural and creative products were carried out,which were applied to the exclusive APP of Yin Ruins Museum,the promotion of Yin Shang culture can be achieved by the promotion of APP under the background of“ Internet +”.Based on the background of "Internet +" era,this thesis studies the innovative design and application of cultural and creative products in Yin Ruins Museum to create cultural and creative products with characteristics of Yin and Shang culture,so as to meet the new visual needs of consumers.The author hopes that through this research and practice,more people will pay attention to the ancient capital of the seven dynasties,Anyang.At the same time,it promotes the sustainable development of cultural and creative products of Yin Ruins Museum and provides a theoretical reference for the design of cultural and creative products of Yin Ruins Museum and cultural and creative products in the future,so that the Yin and Shang culture can be inherited and exude new vitality.