Application Of Nüshu Elements In The Design Of Tourism Cultural And Creative Product

In recent years,with the rapid development of China’s tourism cultural and creative products industry,more and more tourism cultural and creative products combined with intangible culture and handicraft culture have emerged in the market.Driven and promoted by the carrier of tourism cultural and creative products,more and more people are beginning to understand the existing intangible culture in China.On May 20 th,2006,approved by the State Council,Jiangyong Nvshu,which was listed in the first batch of national intangible cultural heritage,is facing the problem of protection,inheritance and development.Jiangyong Nvshu,as a special script created by women,is used for communication and exchange among women in Jiangyong area.However,with the development of current society,this kind of female group special writing has no place to use,and this rare and rare female writing is also on the verge of extinction.How to use tourism cultural and creative products to promote the development and innovation of women’s calligraphy culture is the core theme of this paper.This paper takes the application of female script elements in the design of tourism cultural and creative products as the research theme,and understands the present situation of Jiangyong Nvshu culture and contemporary cultural and creative products through books,literature research and field visits.Then,the representative elements of women’s books are extracted and combed to design the creative products of women’s books.Mainly from the market,innovation,the necessity of inheritance to explore three aspects.In the case of ensuring feasibility,the tourism cultural and creative products are designed.Through the discussion on the design requirements of tourism creative products with female script and the analysis of relevant questionnaires,the target population,the positioning of target products and the design process of the scheme are determined,so as to design three sets of creative products with female script in line with modern aesthetics.Scheme 1,new writing of female script(female script);Scheme 2,new singing of female script(custom and etiquette);Scheme 3,New Theory of Female Calligraphy(textile processing).On the one hand,these tourism cultural and creative products combined with the elements of female.Calligraphy are aesthetic and interesting,on the other hand,they are portable and functional.Can adapt to the needs of all ages and people.The author hopes that the research on the elements of women’s books can promote the market of tourism cultural and creative products,and on the other hand,the masses can understand the connotation of Jiangyong Nvshu as well as their cultural heritage,so as to better inherit and protect Jiangyong Nvshu.