B New Energy Vehicle Based On Modified EVA Model Research On Enterprise Value Evaluation

In 2020,China proposed the dual carbon goals of "carbon peak" and "carbon neutrality",which accelerated the transformation of the automotive industry to green and sustainable development.In 2021 and 2022,the automotive industry experienced three consecutive years of decline and sales began to rise.However,with the overall sales growth rate of the automotive industry being only 3.79% and 2.25%,the two-year sales growth rates of new energy vehicles reached 157.57% and 95.6%,respectively.This fully indicates that the new energy vehicle industry has entered a stage of rapid development.The value evaluation of new energy vehicle enterprises helps them clarify their own shortcomings,adjust their development strategies in a timely manner,and more accurately determine the future development direction of the enterprise.Due to the unique nature of new energy vehicle enterprises,traditional enterprise value evaluation models can no longer accurately reflect their true value.This thesis combines the EVA model that considers the potential value of the enterprise with the balanced scorecard that considers non-financial factors to form a more comprehensive enterprise value evaluation model.This thesis first calculates the EVA of Company B and finds that the overall EVA of Company B is showing an increasing trend year by year.Based on the current macro environment and industry development status,it is expected that the EVA of Company B will maintain this upward trend in the future.Then,the Analytic Hierarchy Process was used to calculate the correction coefficients corresponding to the four dimensions of the Balanced Scorecard.They were used to modify the evaluation results of the traditional EVA model to obtain the revised enterprise value.The results were compared with the stock price of Company B after deducting the debt value of the enterprise from the evaluation results of the traditional EVA model.It was found that the evaluation results of the revised EVA model were closer to the stock price of Company B,This indicates that a modified EVA model that incorporates non-financial factors is more effective in evaluating the enterprise value of Company B.The innovation of this thesis is to take into account the impact of non-financial factors on enterprise value,and modify the results of the traditional EVA enterprise value evaluation model to obtain a more accurate enterprise value.This model is used to evaluate the rapidly developing new energy vehicle enterprises in recent years,providing a new approach for the value evaluation of new energy vehicle enterprises.