Research On The Recycling Pricing Strategy Of M Enterprise Waste Household Appliances

With the progress of society and the rapid development of economy,household appliances have become an indispensable necessity for people’s life.However,the number of appliances discarded each year due to the end of life or consumers to upgrade has reached hundreds of millions of units,and continues to increase at an alarming rate.This situation not only leads to a serious waste of resources,but also causes irreversible damage to the environment.In order to deal with this problem,manufacturers need to undertake the responsibility of extended production responsibility system and recycle and remanufacture waste household appliances.This paper first analyzes the recycling mode of waste household appliances and the operation process of the closed-loop supply chain.Secondly,Stackelberg game model is established to maximize the profit of enterprises in the supply chain.The pricing decision of M enterprise for waste household appliances recycling is studied.By comparing their profits,it is concluded that the outsourcing recycling mode of M enterprise has greater profits and better effects,and the validity of the conclusion is proved by numerical analysis.Then,based on the profit model of outsourcing mode,CSR and equity concerns are introduced respectively to coordinate the recycling pricing decision,improve the feasibility and effectiveness of the decision,and standardize the enterprise behavior.Finally,the model is substituted into the data for example analysis,to provide a practical and feasible scheme for M enterprise,to bring environmental benefits to the society and economic benefits to the enterprise,to achieve social win-win situation,to guide the healthy development of waste household appliances recycling and remanufacturing industry.